Marketing
March 20, 2020
Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Image credit: shutterstock.com
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","iv":"2b70b271d098cf71853be2a1e5f7e030","s":"e652419bc8e542b7"}
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