Luxury Daily
The authority in luxury news.
Dec. 21, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. BMW sets record with funds raised for education at playoff event
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Lexus, Universal Pictures partner to promote ‘Wicked’ film
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Marketing

How to win in the metaverse when 95pc of luxury’s value is “hidden”

March 9, 2022

As interest in the metaverse increases, luxury brands will have to adapt their brand stories to reach consumers by promoting the hidden aspects of luxury. Image credit: Hennessy As interest in the metaverse increases, luxury brands will have to adapt their brand stories to reach consumers by promoting the hidden aspects of luxury. Image credit: Hennessy

 

By Daniel Langer

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. BMW sets record with funds raised for education at playoff event
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Lexus, Universal Pictures partner to promote ‘Wicked’ film
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Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
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