Marketing
March 9, 2022
As interest in the metaverse increases, luxury brands will have to adapt their brand stories to reach consumers by promoting the hidden aspects of luxury. Image credit: Hennessy
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","iv":"ad43795a8962a67a487a453e8b2d0f68","s":"052c28a709229e7e"}
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