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Marketing

How to win in the metaverse when 95pc of luxury’s value is “hidden”

March 9, 2022

As interest in the metaverse increases, luxury brands will have to adapt their brand stories to reach consumers by promoting the hidden aspects of luxury. Image credit: Hennessy As interest in the metaverse increases, luxury brands will have to adapt their brand stories to reach consumers by promoting the hidden aspects of luxury. Image credit: Hennessy

 

By Daniel Langer

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