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Dec. 27, 2024
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Marketing

How to redefine luxury for Gen Z

October 5, 2021

Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Image credit: Shutterstock Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Image credit: Shutterstock

 

By Daniel Langer

Generation Z is rapidly coming into focus for practically all luxury brands worldwide.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  6. Saint Laurent Paris rebranding effort to settle over time
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. Just how disruptive is Airbnb for luxury hotels?
  10. Prada Group bucks slowdown with 18pc revenue boost
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