Marketing
February 12, 2020
For global brands wanting to grab more of China’s ever-increasing male consumer market, they need to prioritize influencer marketing, Big Data and adaptability. Image credit: Shutterstock
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","iv":"8a7bddf57247bb71091968de8fe1dfc6","s":"5817e7d84812e7fd"}
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