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Dec. 24, 2024
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Marketing

How to reach Chinese men with your luxury brand

February 12, 2020

For global brands wanting to grab more of China’s ever-increasing male consumer market, they need to prioritize influencer marketing, Big Data and adaptability. Image credit: Shutterstock For global brands wanting to grab more of China’s ever-increasing male consumer market, they need to prioritize influencer marketing, Big Data and adaptability. Image credit: Shutterstock

 

By Adina-Laura Achim

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  1. Wearables, AI at forefront of 2025’s digital trends: IMG
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  5. Bleu de Chanel dives deep with new campaign
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
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  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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