Mobile
August 10, 2012
By Tricia Carr
Luxury brands should bring tailored marketing strategies for male and female consumers over to mobile, but some efforts are more effective than others to trigger mobile commerce.
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","iv":"7c725ba5d3ef260da1598c621b06aa0d","s":"08a18accbe7926e9"}
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