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Mobile

The difference between affluent male and female mobile customers

August 10, 2012

 

By Tricia Carr

Luxury brands should bring tailored marketing strategies for male and female consumers over to mobile, but some efforts are more effective than others to trigger mobile commerce.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Bentley renovates countryside estate in Cheshire
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. ‘Copy Nothing’ campaign defines next era at Jaguar
  6. Baccarat pulls incoming CEO from Printemps
  7. Roche Bobois furnishes boutique resort in Turks and Caicos
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Luxury Unfiltered: The true cost of cutting luxury prices
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