Columns
August 5, 2011
By Judy Jansen
With the advent of handheld mobile shopping, retailers must investigate an entirely unique approach to on-the-go merchandising.
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","iv":"f4472ef535b0d6511c14f66022495a32","s":"758443245f34a97e"}
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