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April 11, 2011
By Paul Childs
The success of mobile advertising typically has been measured predominantly by the number of clicks that a campaign generates.
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","iv":"535e0d28701e940f7dea23d7b7bfb1ae","s":"20c190fe4c746f8f"}
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