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April 11, 2011
By Paul Childs
The success of mobile advertising typically has been measured predominantly by the number of clicks that a campaign generates.
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","iv":"ffe4cc1c5123e209187ebd363e6b9f22","s":"908556cc614ab0cb"}
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