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Internet

How to market to Russia’s rich

November 2, 2011

 

By Kayla Hutzler

With Russian consumers spending 9.8 hours per month on social networking sites, digital is the best way for luxury brands to enter the new market. Unfortunately, Facebook is not the only reigning platform in the country.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. In Geneva, Christie’s records new high with Aga Khan emerald
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Meta drops price on paid subscription tier in EU
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. Diageo launches new division for luxury brands, experiences
  8. Off the Cuff: A Q&A with House of Hunt's Holly Hunt
  9. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  10. Louis Vuitton dives into brand history via Virtual Reality
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In Geneva, Christie’s records new high with Aga Khan emerald
Meta drops price on paid subscription tier in EU

Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear