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Internet

How to target digital campaigns to affluent males versus females

June 25, 2012

 

By Tricia Carr

Luxury marketers should create tailored digital campaigns for affluent females and males since these demographics absorb online marketing differently, and can do so by appealing to the distinct online style of each group that leans more towards emotive marketing for females and to-the-point messaging for men.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
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