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Television

Making TV ads more effective for luxury brands

February 8, 2012

 

By Rachel Lamb

Television is a mass medium, the reach of which cannot be easily measured. However, brands can use updated techniques to ensure that their advertisements are better received by the target audience.

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  1. Diageo launches new division for luxury brands, experiences
  2. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  3. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
  4. Rolls-Royce brings new showroom to Abu Dhabi
  5. Loro Piana, Harrods celebrate holidays
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Why Sovereign Yacht Sales listed the $25M Majesty yacht on the Idoneus platform
  8. NBA players rock David Yurman in docuseries
  9. Manolo Blahnik opens first Shanghai store
  10. Bridging the generational divide in luxury fashion
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