Television
February 8, 2012
By Rachel Lamb
Television is a mass medium, the reach of which cannot be easily measured. However, brands can use updated techniques to ensure that their advertisements are better received by the target audience.
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","iv":"963851c4ec45178ff0ce355a6a37c893","s":"1da28f535665c613"}
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