Mobile
February 15, 2012
By Kayla Hutzler
Email blasts need to stand out and have a clear call-to-action if luxury marketers want to increase their mobile click-through rates this year.
{"ct":"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","iv":"1795f9de4dc1c12276e5be8c9e08f2dd","s":"75bb7144e31b83a4"}
Share your thoughts. Click here