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Apparel and accessories

How to fix shoppers’ fashion fatigue

November 6, 2019

Athleisure and yogawear retailer Lululemon has mastered the art of experiential retail: its store staff are styled as educators, not sales associates. The shop floor is also sprinkled with uplifting imagery, inspiring messaging and eye-catching merchandising. Image credit: Lululemon Athleisure and yogawear retailer Lululemon has mastered the art of experiential retail: its store staff are styled as educators, not sales associates. The shop floor is also sprinkled with uplifting imagery, inspiring messaging and eye-catching merchandising. Image credit: Lululemon

 

By Pamela N. Danziger

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