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November 6, 2017
Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School
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yk50uROyvUnK+kmcz0+t\/dznhjikeE1HTWDcDy+SyUX6IxY35uwJB1R8I5nPXROA5X1\/rFwzKhJPko0a0hBqHymJZIlzGvHcNMIjWjHDoyxyqDMXPsjtfbeNVvQiD3xKnhj5z+oAP6qIBb5feMOh0PBCrf4MfkSF82m\/JhGjAmAcZpu7i2da5pvySUc6+lM1wPuOaaB98ZDiSEF653Vu7wHlKKp0PgUUM6Vb6gdZ+RudUCyT75Gl1HTrnHrQoIxY5tbgkLhfDbTkLFf3oEpwyI30FTweasAAOxHYEB+1o5sgvei94gYPfCVMcGIBAQuxnxGh5dXPDWQS0zlvmTPHZx84xB3TlQem7JYlw0UpDGBUJbEjxmce1jPO2KhV073nCeiMLcTpT5IDyKbmzVAztrfEONIUPHmz9GFp+u2lUvZHy+UXQWf3FxLDdzzzwf4H+29qHGrJ6enYZr7DECgiQ7yXniSYSvCS3ErrTECBHoi+wNdNsI52quX1wDNSemmTGehifld1F43duYECpRbyMyYHJMWCWhSEqqiYjkYsytHUrHE6mn4P6mKP+ucT4m5JWH8CpkaK3xBOBzAiJik\/o\/l6gEmupVgVAzDrUln6Pute4g\/7nW7vqdrlc2Q0GqEtbXYEcKRKnoerP\/LF9EOSw6zqTEaP0h4kj5ppVp7gYTS4WiXKD3kWZyrGloSvlOgiPUvAyOBb8q7TiXazkMH0Un0j9faw\/Uqm4t2OQKJyB0bCRYrKs5Sdft9XLLI7qF6w4bIfqxyL8KQlg6hI6jhrYHN2zBRF3LdHlBGH+4lP9K\/LMyqA8F0sb6vKk8La0mnV+cQfli7E+lhJ03eQALlJ7pxqbDc89uNK8gHHuhgiT3B8UVuQAsAfgalDq2H4VOCoqV6c5Vr4MrsxQ9VWeBLFZ+yZv+muonzBtZzQ\/2chmdUEHv1kZMS0RPidQHBQuGitxi3goDUA\/f1ng+l2m0Ml39XcJy9VWp55WyctokXw7GX3DQoKeerAETBVw3Lwb+CL+IvvMy3\/HFH3uX9GJT2HwRsk\/kxLmr8BjbjCx4tFzxTLfAGduGkxs2QcMh6xYq0MmGHF9xnKXRRd\/RPJP0CGEs1kPdY4\/tqOTGD+WIQqb1+Ve9HqT\/lNnk6EU9nEiuvJo\/r1gca9r7RN2+tU7E02ZNKSFOGjTpVO431E04n9gn37fzQd4qgLyzmimMZCbVS9U+1GUN3q\/0UL\/7q1ewVN6H\/73L1QoYyD4JWV7lixZ1gJb0CGjjMRdcXsAjJmgGghKss8g7V72N3Hw\/R2b8i94EGFZJZ3dh+B6TePP\/DOct1H\/r7XH4fNMX\/Q47DaOKIqPv0H\/gxiVoLELFxGEP1tdVkePpnWMKSov9it9qggi9OFKRNqmBT54shpXBWAP+E5h\/lpLN9uvhRsy98u9qEb39yThJ2\/KlzUhsoPq1euZnC6cwdwCAA5Mxzj7FMYBO9Pt0daZ5Bpw8ifRgZFqfcPvJ4ROhqcbR4R+sXauRApnBEEfnTVCpuou43XtYTkctavYe\/iXi8VDalGIopPHYp\/NrrXcHWqHiKRezjiaQVZgGfbdmnhZjTIQNF62KFkBud4pd8K5PYS1Mvm5fTYJJb2EwTa1wZpH4AmUfeIIvdNC6GSFvetz25RcWLeO3Dv6IWiBl3gJx+\/LyKv4j7tzLhuQj\/7fqJ\/BI7bEvRWt7nxF\/F4Cy1wrVucofHMWO70u3hEDSZKwHixqpkxJ6ohYk8+cnO\/qa9+GBOX\/\/rALENjsOQZn7mHouXhlP7XYPB3JTC8F0WiqasJluG\/eCjZZgUYgoZVTjZjIgH40mlkCYQj78PCeXvCSPAZTdNNGqF+4tPZrCPfkGjiyKPO6ja6pVhk8etm2Ijj5DgrXkKxMBupJ4+4cqMWm1JdgvjVpwxoTNyWLrpHF1WQPRif+nYWUiZqd2l84tK404LgFBk0tSrXq0hDUsf9UVy97dRh75B\/tJSCdg2cXtmQa3WiZbP5YDfuWJ2S7jb+qV94enAQUiASUjPzNqyzwrdqYdeLNkBxeqPqPiFhXQZMVuOypSBuvbUFLoBfTvvML7jVM830QsXRrNJjYosyxiJfdq6cWhqwxcC\/eb84ZY8cl8NpSC3IAO1sJWEzjdjgs\/AWK38BkgjR85DYQMivVN8n5KigPXmiosWNfqkZ4H8w8nxWbIeCprO94y7mri6fOIA9TMYN1avwdKvkLLidtpPLvgvHvbykj3VeMUngjCZFsIQTwgJWGea25NtfCZciZkyHaoSgFd3coU8pGsK14KXUz7oqu7F6EM2jTKX4j3I3nSwZIsjdJ6h0rUsP8S41RMjRUOUMg+8gLtUshnFM8YpDPIJpqBiwvzp6z4QZx+iWChCEjyUKxEHCMDGykvBTMhZqQZzhBME5+etBUDtPmtyKlWnmh7QYYRDSVDjfOuWcmvZnaGK+FydtsAUEn5oOZ2Zi9DM8xGRH7MPNy\/DaGWDAxfEx5ilQebWE+w+htDbgAhnEnBR+CX2XKS\/9U96xCmqQNYAqm6X+RD10ql\/ZDebuSQLuogBk4opJCOId5JPFPkDR3JovkADv5tc7uOZRyqiJPqqqm0StUB1+Eaz+S6p47oK0cSzXj2x6xdv903jyCzaIDjyFUSAbQiysErxVD7JE1eEbROEADOHI+\/Y+yWcvYAHM7zhz\/iIE\/gOzFNXBAifmARTjssTAZ+cae\/bKAXXjhWupZZCCrDetQ71TeJlJ0b8+8axuyp9W3OL9gwgPVEF\/p6La63jRyqnwODx9BhwCEry5zs4f4ndgcWlUpJEHsysvz\/RqHfzHQ8ZzkdVCNAwYEB8orqlbClO0p3LizHzhAaQXBfXrckPrHYLXdJvjpyQT5jxPiwcjGOJaYMHQjpqNrKtJ6Y5BUmHnr3+eIGuHcpDG+HGBvKjlMMnK3c+L+Kmr1BRVj63\/P5VpiwnNwFTnpznddFhkqkB9hY975lDJ6FwSjNUG5FSbCsdgW1uwPmF+DuX0EGqE9n64q+\/CfjYaK8jaNLej4JfKoAhWmMBVlh8WH\/OiCOag9C5vs\/2vL+zp0bd3nnpMVY1B\/baMqTk1DIhn0RaTplSeG+HIHJhlixoKrfrVlE8EM9tj2wPqNKucQLMey985I+AWHB5dJMBt6p\/mdrQBEslUDLOCABAjjeRIeb8+q1NGWkIEpElYJBXRZzOEG4qA9ZnW5doIstwYmBpjwM1Nz58MrmHdyCsu6HVYaXf8A0doEPNywuKLQpXHl5xK62lPnafJ99VBFO\/XxuWTacWL81lHJGxIcjkB28XcFOdPbtvHfr6+FBFBVkY0KJX5oA+N3SmtX6JZudq9itUg+MviiW\/sIBgYo22WkzJUdcdbwgCTfxbRn9bp25Z\/2l5bL4XnyLyUZk\/d\/S2z22u6mr75dtMtCVjRDFX653W0SsOLQnWdhWbqHIicUamG8+VYMixtfqTEYahvpn8Xb1SbA36eEJpuVP3Gz\/GL+7MNJbUlR58EEZvygPoEJxipkwqu1o0QQvlqaWk++NM7DAoEIlhfX38PNo2S4vQYCxVygTFkCROac9IGXomyyxK0oXoJhuSvYC8Q9Po7HDOvhm8YDudnZg\/WMCTWRSqU9HAfc+i\/l9upGfppk0W\/qPB2g7Cz3Hagg358JpP5f0YStxND+sH4RPxXhi9CTJjgLxHKylWYArPIf6YA9Bph6JxliPA8Gp7Ifz1rpMS6T+W7vKCBpVEnMmaj7CfI39oHkO+XWbSriN5B851KgNW+kfHR9RwuB8+cp8sEaibnbqK3JXCLPdKxXW+vi1OUcpKt9OBvGhxt47RRzajEwc2reMlm2JJpGcaUCCTf1LGmYB1QyrMO\/xPt48o5FnI7LuOaBjNgVsUjEobY\/oSmsFC15ATDdm8ePeXH4LZyHACR1HgPi2qnM27Qf0c6NTdH2L+xmvvJWkDyqGsf2siO4Oq25taw5s6yPDT\/mClcfvq6vLn6qsTvYMveEbXMWbwC0tM\/v5vfNofmmPydcwUg\/7HKaI5s034BenQhDYSKL7UOQofQq6hJfXhGxE+ipq2ZoMFEl6vj3bpwlkcqaB7wIwk9KGQfgDzhYcFT2gYAeV880JG6xP4TCXp1w73uJSFH41AsRDjMGttJUshp6+9Jk0Y7iCp\/3mi6BxDyp9XVN7F\/qpHptPICjyHqlI8DOok9i2P0nuTEDXoSMQUnWMOrSHfJTa+HsrB4bwm9JuR90zVBtNXFu6kZsBmM5pS8coKTGcuW36DRVLOEN2o5Rx1ZkK+ALvUvm4+drQRtPyPvikO8Ffp5K3U2LcLuTpfTPEWERUNp+PsEppKdF9cRXMdieUWgwFVY9flSofbni6amJkB+52dcQOubO60s2KRN6Ga9LGZGUuNqMNgd5tmUAujjcHrQckSL6O2l9ukZgy7bcC6YrrIRbHRSjTbhjxkrGIt9GjkhtiyLAPuEE674fiy4o4iTNTIk2h8H3C6Q5Zby+Vb9dM5q5n4qNx96F85SL\/wj8T7uOoG30MCegRxwxy+imN47E4Gu8X1woS3x4nH1Vog3A1COXX+3xUDCOpIevWZb\/rbzFO7HZvkJB9HFgWyt7MdtPMb1hwbm13px3Jg+J1ACiMuPVHkJWE\/qRI5lbI\/0Pw0f+8NU+XDl8Ku3q3VOhYbivvP7ZsO+54nocW2fZVA9dglsUzEUR4RkXGMRVJ6zkqZewifJZSxV1RaglCCGt8iQ777SeRpkycPYmVmIxHyiFf+xPRTDLxSplYDgjfN+mLBa0aLdsnrvbqP6R61iVxErq3vdLcXDXFx7xpOPSwwzNfol0k4heaIFtqnrvPbGKjRn6JCWjZpqou34jgpLbqNKWWjXmiQ+BpNIP7Ud5zYHhLQPYDksx\/0Ns2ZgCkuCKWDSZ9Guqv2DbeuXVCWaEoJ8RbwyaG0pAK05NKRmPwy413TMNW98BYzN6w+bOl7\/AVC5acBy3SrM\/b51Qi1wManTTL2URGZwmPnAtMBjzrqVD7B1HEP0yu2e8gTpJmZY3OL9LPoEJGlqrwOaHx9ATTQX+A8xDogL5P\/H3OgLRFDrDS\/g2fMBbdRLCKXHacOcpNqufxcix7Ml5FSLll87NG8GoBwR8lJ6aCLcmHXWMJeD32oh9U4bo9pgJixBbILXvNhqDDO\/oPo0iYbvuW7onB0bE\/pxIfKZSBg9teitK74Iqeuupg5wktUI\/DHp7fZO8nDzKYNbvQ3rw6TARa7ep+e8M8cxagWobf+KqRSrZCfykOKWaMSjfw0oxmgb\/FQDth2idXkSa1Hv85BZi05oai1OcNaoJY\/aSa2WWYi7qz94PS6tJxcsRa1M0iLSULQqnKdXmbKaIRxklD\/ekZPXoiNuTSIaQftkszTSPv51ISaAGsKlQdghR9uHg8o8sLBVgpCRAM9FeejLZJvPt2wniKB4aQ1Z\/KdtLO3dEZcsAVYfqxRxb0POGY0pjTljbKwtXQYv1WxPB9B78V8WFRHL3WBgDRVN74eWTnVLnMYKBM8TUt3vX6yV+jJ6JTH5t6UGExb0qBPpFaPMTlGcT6vs38JGxQZgCH72Bp+4PwGGs3OTMisESqCu0Uuh\/NN1oeq8vhzEW0DHU6N0Dhr1P7622YMSiSKRCWBfohvaKal9ULlnGsp+mKni8yeY0iCafbStuyqHehAI+btu3ImiqnKHElQE9ODQJ+ZsKskE25g1AmfetgOHD+ezcTH8BunxfXlPLZaHxLILfviWPO+i8MlicrFrAn5N5bl5brLHTLKZEbyiT\/NOrKr7LrYHH+1EnsByB2hKkh0ISsJ9LLoet5ghfe9CmOf6fSMT7XKQfQK1KQSuXOKysk9R8azg7im3L\/Y5BGXXOzikWgqVq789rjkuvZ3GErv6g+278tN68tdYDTBjWroEjoLR4RSbho0dLPILEEZAsoc7vaJkxMWNO3XPu2ohZKVVuQmvITO5y9HfSHhrwyBsoLOSZq7VYaN0gQXKdIwtkBG02P5ErAcfG4u22JT2ha0AwtTeJtB844p+ke2VeiAMMv2yF85PaJPp8agWVKA7\/UbDYeO7WVhmZypSBYOrMi\/IQ0zfxlf+BOrchZcgAbdz4W0j8eQwyksrW2wD3nu+gCU7oBa\/Muk8y3H39qDGXU2BxmU53RcgfzYp0yHODWgInF7yNkMF1DBd4f\/t19lNojroHTHmYi7VkXGTVy2DGLqurGwY9sDWwGpmhtLJVcODnz8RpMYzyZxUKY+z6ZzoWsNSjVdfLDOY1QHn5VZUZxlocLARw+uxbeTQjPjclnFwfld7e376j0H0Wi0xwt4NKs12R00gF9obVl5Wz6ZhJb3Qo6iCn1Mgz9S7JHE\/zYbm5eo7cmfadqNcKpRaniNrlQlczo5QKBa0ye84gFO+NnHTn6bAvimstTuqSKVZrawQBVpjfM7u8baCfXitxy05fttTxczVKs0w04ve8ARAyqa5VaDz2G5MLuYEiu+U8HizE1ODxcj2h7x3I++hiFMuyCTFVHHk0wYdQlUjI4VP\/tFh5hml7c49CPNHmEex1Lrf8SSXChjp\/w+RVfiDKa1TwMRHusH9hi6KQ4D3P9oFGRgb0KZQHG0pHiCr6Y0wSmbLt6kx7usdx1yUgsd8Z+xmrZ0IUp6XxobxHUPFjoemJY7zduxSboMAPtGg0h4d9\/e8t6eThfI0T2gpWDD\/fIEhkJ\/vHtXrkXM4gcBDY\/yWIj7F5BEZcv\/+s15h5mBa+OzuTxhob7POPmNlFlB4noEtmL7lkAandZc7IT1Fv7HqT5vuf6mJ19bxfBaWWZzil02o2s+FGr7yBdBTUUM5lWdwE18wrRaT5NouzTnL4fpBiKndXw0GnGy5jqReEZK9+wyQyh6+EuFT0mEYmSakSmVHwxgEw85EPz6+g5ladav\/wct0gm80LzoduqlGnLoDqGvimfVte6p3MpHja9FyQSf8SiYVcIXPSD6XoY8b4c1HIfJUdkOjONpZei1o2PFWS+TsGv\/4N+Gw6wFEsz8sFogu3lkNNwJ7E54rDjkggc5DiQ3Hb4EdhDF7Y1RBE1irKywkDA4nJgDs8uKkFiOuIqxT0fUjUGZK2RxMeQNWvpaVBQb05Ka8TEPvRnz\/rXOOhwfH9XgWZaR+05WYjQa\/I\/05XQ1r4Gc7uYBuPGG7hjfjwfFQIw8MtQ4OcFBmngFSUMqJrk8mwYCs\/LjtsqQIKJe\/LizF1Mc1Vu\/D1UQF4WXMedp9ZfSnDrIcOHEIX9yyp2olsgOQy+1nadYqdT\/GwHtfVv+tONGP1Fqg1MlVCFDH7yJ\/kqV3BfMvdyvtWrctuPKcKWB6JakaVsGQkkdiu2kNG59SZ845LHiZNUnkmKJDzSOchSU7c1NY5MKkE3cTlKzOM75nr8JHr0MbpxV3cEyIlyl59Moe7ijoM2KzNQqlRthhmpXzqljuOFNQAzVijYtkKDB4sz4Yw8X1X7vzGteMrDr2zJ0\/fv2QNG5VRHRiQNwEIgIb6wEaW8KSFbEbpm9r\/yBLS0gdlUVXDMpQemTFJ9lVjkOvgGVp6wSqWG\/f5Me9HuQdZwVoR4\/8jqoYad5ZLM9iPPFKhuSB14FBlrhT+ZDFNFplLi27rNfEMNXFl87SxO3kx\/8H4xVYSf0Tf4kHOdqKTK4EhmImcMyylCvvLqzCXw==","iv":"dbd3b49b6a13638e2868518c78040610","s":"591d94219334e30a"}
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