Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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","iv":"e653a711bd6bb7e37269f5369ebd31eb","s":"bc3c75be5f8f5490"}
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