Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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","iv":"12a963f6d222aa610dc321b75525de82","s":"c29ab87e328bb77c"}
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