Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
{"ct":"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","iv":"e4ee0320d7f328bb75612e3e9759a864","s":"0a290ea65ffc38d9"}
Share your thoughts. Click here