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Retail

How to build a luxury fashion brand in China

April 2, 2021

Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba

 

By Nora Howe

As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  3. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Louis Vuitton opens applications for biennial Watch Prize
  10. Bentley renovates countryside estate in Cheshire
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