- H&M's Android app
While iOS users are typically the most engaged mobile shoppers, building a better Android shopping application will be crucial for retailers going forward as the number of users on the platform continues to explode.
Retailers can take a cue from eBay, whose app engages consumers more on Android than on iOS, and consider each device's menu and navigation setup to create a better experience for Android users. Retailers need to spend time learning about typical Android users to cater the shopping experience to the different devices and audience.
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iDHFx4wk9IJ5be6kHQuPTNl+F5akWsox188GlieJUzZndfpFCOz9OX95ehn8F8e3EKqBqwmuEZhOhwERCCHW0i9X98\/FIgnf73jxobNspKwfUyMKreXU3zoLbXVjEUT5TIjQMtq5BUwVFCH+XOek8mlx+LjtlgnSDXnOA5hUpvHLVT19ZWd49vpyHHs+bOzt3a6\/61m48YE8k0SRhyGagj9eUNwCppWmXOqjOilJOKja33xQ5vsIq5CkIbytF3o9duTzoMXQqSmz7chTDAgQQyHWThA2LXLnqL8f7AXtosiv+kLUiGs2JkYz\/MVHN7dPWpbJLiiw\/QUiKyueMVvfLDc1PAdbzoFfblWgv4IMKIr7xWYggHPLPjhW8gLar10KnB4UroXx3XyD7p9R46sGXzbSFzWhomqk28nJDDD+OSRrNXb1P4qYlb3vhLW1bsW5wLTZ+56eWOBADAUKAg6Q8vRQUfOoVqzuBiUkSEFhr4BXw11ZSinEA\/5PAWvnWZGI2VmZ8Y7cAD\/rulmIbd\/c6vWb094jIzqQmxY5\/PlayNyAazucRp1BFwYkryekOxSdSp\/VJySt8tNMkjqRgFWe3\/\/pYW1J5PfouyjJqTI7l5PwjXMTYU1uUHsk1d493W75ISg056MscKGU\/uCRcvYEHUKoON\/g\/nZ8bv8bNRtTnH7cH0f794KhXnp8enQ5\/57GOHzgC2Ks0vD5hlqzBS6QySvCPKkkMLorZ9CTboeGm615j37jt0Qez0kL4z5kvpmSvfht+S9K705R7A3Laf+zThHVvjMroDWtBlIsg3Dn\/s2dXh+4PJC7yOt+SVayBWGKNcMzt19Cgw\/zCr9DnZbMwpUuJVgXiARox2eMl0Z40WZuCcQqfEdbQ+FfdBXGEFHxQq4UuwiWQ2gET4Uo+0Bi0XcKtAVHL831VZmUyQzIgCz4NfC4Bro\/YC3fZvfjwadXlMKwO1u7fDBFD3xdxBpa2ONGmLwfgylqqn45YS18WHxPpDR8QBGXKF2ez8LNCRSvO3S3RIY7Pucv3dUcXhm+8E+2cIx\/dJi1Z6mfZ7nPkGWgv17f9\/kzMVMH4Kv0tsdab1UU2GffsK7TWG3kul8gNrgwo9YLFH3lmXjZh8AFADrs42rRCJw7RugmvBWnGpDRXvM1vPC\/qdBQMPRCB2H3JngZRFSxMGv8l+oohbOyCz+TxEtkFJtzqFfTYUpKAj6\/4PKiLCbzouJ8n2irJ1P7mDBAiIwHJiag715gLT0S7wtaI7iD9caWd3viLPatRnXAertvcOIjm0GhOETc\/l69YmeKFYI5Qh4hN8QJBdIQLmr\/\/DF17HK22PXzS+NBGREXy1tccn+gVIn7yGqmjaYkrjMO22QBY93xHmO46SxztviI4Yzm\/t4yap5n8D9vRqTLPWaBIVHlS9kMQUfDiDzY387Ve9gIXRb0jOf59+btYU4LF4iXeUG5xbEQtro8xLlcDxtnfqSOiOh\/C7PmFqcMn4aysF\/84UV1cbXufmgEFjrd4NFl5AHQqvg+pmtxGHRMb8RxYPZpGfDJ8dn1cSt4+ZohelEyRbnV4sFYwTxP8D9iqDHVHPt9G1eGPFYkN0e1h9QTFvhc01Gt6nZhBchSkJ0oKx+3uKk2ZzI1e1o+OIuRQPpmjaM\/RRmNVa4U3Ub+oKxOJTeuCJSMXnjTECHrvLkNN5dehyUvMk3o8kEHBrp3M812iN\/lbeGBCeFhrHDBoND8eEQjHH9v4SRIQ6NJ+yjLchTu68zFcq3tc3WnY7f+k6Y9uLD1m8blzNgyhwyB+YJWBPhsoIkCGkD1Jgzg3h5bhdnB0XoBwpg5m3pXpS+kuTaXb4shNzQKCVpn+TJbpO7iEsGjq2awhKR+cw9ZYKsWIePc9qdF5NwqWavK17tIeAAPBN\/qAUwyHic4G8t2TbfTI0HnTUpg+8\/HQHEhPMqtL6QpFhcWKIIFMM1FHQayftMNajDX9h2JEQNef\/fR4BHXv1LtOM1w5jNjLrrQsdJuXEu01aq52mE2+RVrfKhiakyEnrFUB0I9XQ1S1UpaBCzaSYJ29toHyJXxa3NIlZ1U9H9JG52ulozZaikttWgDJUyswE3\/ue0ISqQFJRxkQBAfPPVcElCBuo2k1WAVeS7oXCSerHxlPyyoWX1hqYsCTgvLafbOBW4pOP3mUTj0mMdxYvlkueULJm5BxOQoEbvdMSE3XVhkQ8OAWfu7cNxukm\/oX83SXrysFb6Jik0RBWEF0EDJTlmDCDvudW7x7v0qov3rjqBoLMWIDpQM\/Ft9ugZPr+j96BrtFCLH\/49jlAO4fQJrBP\/IzVGwDpfu2i6dvyDJlPhv7TYIU433WQZoOd2s76KJ3ogtZgSP+qe7yhSdCOtAwqgBDyPdhRe1bBsIeSNstumgp\/zec1ApgmVUmVM0VafcG+xSLD0OJMI7PO\/dVNOfOL37S8g7MOqU7oDxOPdAlnNUitn1E3PyQUYG0tEI7dv0xDT+LY3SYm173B4vtnJisdLuZY2HzaIdSZ23i4Idxayj9\/CMQ5x0\/wvvFwtp7T3ImSXCqizrrmKs9YsEgZQUBvbY2N821uRyf5i\/REIYT2Ji8ZdQEsi57ZbPkeVnkFPXK9jF4KSJYAciXTl07XFTAh1UXG8qK3z36dSwP\/Y+WazTfnQtTpBRB8OmRRG5FI69VCuvU2YmEMnApT18QowgMnBpovYa1CQa7UdxvLpVCndM3Kpw16ACPYTZfFU+t+V4XiuDut9SYiPmHbdWbCKuvMoM60yFQdgPIRw\/8GDbCrJCmD27SsUbDOSH5OgfC07yv04zB1ulVR+I59o6+bbSEhCuwnqzIZAAUFe1ifThTy8MtMx+PjlJAJY7rW5ZVAcFZfYk93YnVYFdwXlZ\/TTTW8Bk4mu\/hjM8yomRKzdnXlATkOraECGyBl70RRZY6ABCBPJjnQq4jtJ6KtW3zOCcRn1e1kBU\/WCIRhSQbXZl62vVSedpA97tmXyhRAjWh8UvUlAuTvlw1kndpOuyjDsaVHiNv7dd8kcN392DMf\/9RoMyO0YnPNIm2\/agiJIwpj8gawWOsjQXI5sER0QHPm0iPE+HvVuAdFypLr+uvpvgwTQUwVoCWm1DFxlqV8CXNrb+3O2QfTfTksVXx+1Sktud8+GJn288weMfIUk1pfwupyVEkFckG91I406w2MJOt7oG9\/5Xsmz23IBcD61WJiWc0Ls2rO6WdieTufg3T4KjAkYQUwD8yZMe9HawCS0wTVnFooERHcvCEf0OsLGg3ExgPq97\/LMsiaeHHeN5\/ccmfXaAvMGSqZ0RCMF3G6zqUMN95NJggEX67tGUA5A2LG1D6WmUNrqBvMic6PWGYInVaAYvWOODwN4PktyE1SavdGvn2Itijk9g7eur7P47Z91gDa4Q1u3xZbqsZe5Hu2c12Wu\/ePWHtMDgrXjXOq\/7S11PYkd7hjAsiae6tLWVqCS5Lvbq7cIHXVmeLft6ao7DZxswztGAcV8X3HM2WAdGvCn2p\/p4xOxj0uIJmySbr+6GFOz60u+aA6Uy4t48MgWi4tY1Emm+ga1MITog+qTfvRllDMw85TdWEwbLtH26EhSPVseUcMb9WrlHxrvfozqNY5upQY2+iPrjGheeds77TX04YkEevUpgkNUQNB2cr6Fw9yQ4kNVLLIIY1G6YiSgctqCdEQGp06OACVP4mPMbB66KfN9y5YwVxZgS4u3vY4NzdbECHjqeRSBcOU1aYGNpWSagv6WQbLdW36oywvaWHc9QWHa5GgohKFCG6yAJgw4Li091ff\/ee4+PdlRrdDhgWzSgCH+DgTK8FaIJWlrVLJjpmjMbZHZtyyUW7JsXfbmW7NG8WlkiOgoR0zQifwoQHIpDmWrVIpImw53sBeCyy+Qe9DdfADWucIu4\/vaP4OYZSGQbFHrdVPoNu4aRRRYnd7XZDDHwJjSUHDgC5Onq0y8MJHJkoIxFfTOM2pYQB5r7lk0ullzlyPE3QsDa5kMpyvAXG4vhlGTfTwSFA68GoqQoWPLhLFFqECuMeJd6gwfy+pwJBFmFivy90XSSu7kPeShbKn+tnIBqWWN5XkIwoB5DrzFidX9zs5KGSKYNwe+sgiaVm4ZXVrVS1IRAYJX4ncFiYrlUOcmWwnkf31o+JqwJ9WI\/MEUhmmJJv2aqZNIi2vaVk4STEsDjL9loVV7xlJWpG69aBNqgur451ZzlcvvbEKS+vFSn4Tvfd3NqIPyniajORCn+5AwdAGToo8a2pjpxz9iRBAtYXTxBR+T78YmI6sioynitEP7oZth\/ijQcwzDfxo6jyDd73xKsDYHEge2OgV5QisNHA9lP6Y4acXYH1dJ9a9n9+77CGIyqt4cID3kz47aU8qwnNe3ChflGqdREObCwtJp0U+1ANlvMU8HCjDo1Buu4rk1O6Pj+dbqrNm61NDajxFLR41zktyPUPYMP4svELA+cIDi9r3SD62m5KHfVb5abuzjcY7L7ylj1YOCIqTnsx4aYUpSrdPeZWfPuxv6tPrNBrnlvV5mjR7hvjxmvkQEawevHeX9Q23vwhzzul9JDIW5qUnSWxBQg3Qkhj1v0uUh1nrDWTcw0IbZGIFc8wmG58QRPJZLaFMp+kUzatnaOy2LCdWkaSw7lOj1PVkwdbdjIhydGwctSPW01tJ15A+ImGobYzSj1xZOaqCvCmcI0vyz\/tEG1eRWpG\/vNEM32etGrrmP6Ds1DvVidhVnk7ZdUYP7g2yuLB3RAj+TngrhcEpdLDSphwo2jfNWpyFTEE2QtyciemF0vKoXgQQaKAXSSevtoqEUHeDzPqjA3qIIiVKPGMl\/kYO97Rsvyrwz8T3qzfBxVHPDsl7JShLMHAOYiq0dM2Gi7J5\/U19eXsWCsihxqKB78aBpFMrrJDh3E+kOWdpdP1A+W7va2nNT5R2i7bk7U5LOhIU2YhjEzdRvZdzPOFxziyOQvWQ3FiAPXQc7Oo6OqhoqtGkrQHhr\/5t6wRhke9Dje8BFOmmI1\/d5AcKPRCaJmBKsdvrULk5GPEVZzrLzvEM8VeQfrwLzsCIKNXsLMP3LhmTNBEYLyWx2R14teRU6AYGTT+kd2mVGy9tJsgcDzLexTL63yabFaWWS9mW0xYKzj0H0IKJz0TQcu2Z0C2L65VjcGLnUc8qC5Urw+GJEZEZziV392lIzhXDDS4xOx1zKa3H4Xuk\/JgUabJ8urUAfN\/a0fnLGfAgv9IAvrNSS8Fm54uVmDMP0VIMIlHr\/kAUsgH9XZR4GgWMxjNvxV6Q+26WPdQ6nNyjwS8RBg\/lt\/MypYjSwbwtLMDkXR8dRw5kXjW6jwL7IgyAeOeuAoudQbWveT8CKQEhrz5eQ+f0nIi\/XIds7\/R7JnHtdqvjNEIFcP7hPwRWuhFq0pUGH38q5vxLH7ItI+6CKCvXxZev\/qTYvqt0\/S1FRjHW3LBslVyJxqapo+LOfcv3J0nV39AgilnbxKFxGK\/qA8mKKJkKGFOTd3WN69aR+S5oqk0Vx6qnTogpvS3gWgPZx2kY96\/nbzdFanfz6c25k1T2nqTZ1U5wqu1rzExdamJy+HkjBmTOOguXh5gw9tfs36c81vVvDL06h\/OoLXp6uGzT3jDuh6rih1J84F1KvelFpQzhKcd8i0ZdHB4NpisG0YBrI33yeJ4mL1OIJGFf1uy9nfzhgotKmGBMhxGUk0\/VoOca9jOJyRkRmo3y2F4FMnLCqkRIG1eeksgTfX\/YhiZ7mkDaaeVzgfpXifxM\/P81ve1\/pRQBbcKvnShQoJdmwtdpKkJjpMfwU\/9RyBMX4+3uFKFFvG+965NAJfr86nMeY1Ig9csFhr2V+j5BzXiSGIvRWUhRzr6QJDrUUKNbTWOXVjbDkXbCPobqVUMjdBj7t2rmgmVWYr7V8VF8nTzHlWxCm3c21+vOU3kvatndLvpUjCjAM8UAPA4Jy1cKzp8DgL4F5OSfiplEiNanQddZmSlUQAVu\/c7D5RJ92H76Ewqs8E8k92FQiDsLjGLB5fBNqo1JRqzKU7Psq+Xxpla\/r2A6+hTkAhXgwi47n0XUmjXjHUNejGlqdHgw0d2z7AghydTWiSR5A77sSByijrCeW1T1H+0A1kXHK0W+W7\/6kr6zj3zhXL\/hX3zMgKTuHFoGwl8u0csyc+agJZ8pq5XFM+r2l1WrusJYC0yOWCNLGQO+UX\/mF+cPzjGrczOY2YdP3NGa0kHk5AlwRl98pNaGWKo8twUq1y1szGwBMLNMrwyTkUibjV0iqdhUGoJDkilG0X\/HcR\/rSlxgHMjew4NkqXEGHnD\/CW6mpLZQIstP92nws4dD\/JaZzEiJzPfYcPD9MeBOhXpY88wOTPW9+ZlDDMaeGAQ0ufN1X8WJDyc+N+RFPS5ZrI5kAHqmHhY4pLtvGEy8fPf9FLhM09mcid3FGDtbKF9fc3i4FyoNaXQePCDEaTmhNqKfp+hAb33JGKcNf0et01WnW9IuX01aCIpcb+9iolZuKMnuvLmV6ooAYzTRkyA2umtAoxR5nkukTk57Zl9tjW+H4bgiumGGJDOsBmOkDI8UZORkLinUgq\/qG+oeKsaVQnbA1XNO8Mh2KI8fiGjpy0yh\/NZq8P9jhLqkCHoh5QTcKw7mxmPyFP6Qww2Vyt0jN6AzfHLGe4AWCuSIsK5YtTczujAx9HU6W11pg+zLMGmBVjfDGuzmViieDAO53DNDI6SUTOn6mSVU49wEqP4P2WT2ERWqazYNz\/8ObFrIzRrVRzvRom+hZo+u1OgSvex851Pli0qg2HvWw=","iv":"f73a8fd9feb19143a4b7354ddd21c1ad","s":"fd0bfa3335ffeb7e"}