Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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BltVsGdudhV8ouoks1S1wAkhS2mNpudabVKW4Th3w7NF8i1Yj66BtdgwYPj3N6svHDhWKZyXjH8cm269pM8qnevqcqoIi96XB87+sefne5EBurzUjWzwus6ldtacpUGeAAiX8lq7gQK+FilXWgdQXpYTetIxpd0\/969gBG8TtpD25yvvO9SgrHfNkHwYI1oPjDaDvxfT0MdQ0XTwshuG3gAU5QkfcPc8O5cEo4QgneNrzosWuOqJmNtGAlFbJr+vGhKeRuZqTlfgGwQDaz8nSEQxAlAsHfgBLtaMbopiJr0UhZl1OpTUN\/u4yNF0CHfq+zHdxpb+6ZfsdyTfWU7K8Fibe8ioIbF69c3fWvGqaZYCaZvVEE6RLsyguFCi61nVBongVyiiB+8Ng11TyS3E4s\/VOq4lxLl5O0O7r5RiSXi2B4JPhsnUKOZd3vtx8GyxMO2qhlCMrmhw8MWERGkq9R3HtHcxMIcXyV5sfrukd6+Y7pCW7q+COFFVGNOMRDlVCA9APX7wylreTeGwguEIGLmroZYQhi\/ziuahYsMxmg9OadWKfbGmfe6n8y\/9FIDcI7FbjeHQR8hBSSTVhSTMNENko6h4OL5kRvUhi0lDDxcFBe2CPZ8In9WyPKgzx5uDhutPh4oe\/ijmiLoy759VOpoq9pc8D9ul8oniS3hFHkoxAczh1ywQCN4jCr86wZuDWWdWLRQik0bFsxt1WuDYr3hAM3NfFT2fgBjPvosFfciolndC9wieweh7g5BmUN5shMpV3Eq3h7Kg9HizzHb6LSexfL1ozFisGk0O5sl48Z0+jcJEHdvhQAiKtkrLEwHc7wyUUr9CWnYCnBqEbkOJTFybzrFV8cri+ledjKc31pwBPwXkt0Aph79QPvVQ9D2Cb9rbmU2Efr+f78vwil5+zD4RueWrhHh7\/BeNRad\/Ja\/oKaAXJrbHnBYrkLQjN\/26McXmhIg0ift5HKDoSxLvr\/ng3+O2MsJHIYCxYPWY3cdeRrefVIw2CVnt8k11h2NhaoS\/yjMrHaUZ5uu935JeSN48b3bv32nHcEl1lK1KH8R\/eBClcneP9zqVBWzjmLTGrNJGEHgaxbBJFMstDb3WqlPNY8qMz6d1LNsfaFITEo9jwWf\/ahBbZOrJHoAZ8sLE57WnaMcTY5SkOLhsieNNNSA6fNB0PBVvDljQr6LVknLizXtoNuCPotTUlri1Kpq9bcXSSbtyiNg5fht9nZDr5pgEFCDZOeq15dNcYGM2R7wmFTaTyB7Q9qRtxzX5u+vF9GOz\/6P66qF4QvIJL3MoOUHv02epN8EtAHnaLqIeZOgPsoEdwCdu+s9Wdj5OKTAi9HSCNB9LelLZqBETKFpYk6Ah9nbcw\/caH+jMXBH5JhVl8b6t55C\/ObjF+mXxhVQSddj3UZi3aJy\/36kAbNf1lXG+1+wkwythZS\/AnJziPj3DRHgd8ERONM03EgD7xalEePCXt\/cxYlKqWYujprOrozVvByqCpDeVuEuwAfZbMiyfYDvC+gvW9rIkmKahg0YkPdh5gHqizA0g9F3vNljksFC0VTWRqBgk9Inhsheole\/p\/U5uw0tFT9tY75oIgtQX+UsIdF3f5SjG0IqZijqXRcSc5DoWBFy1tQ+Z9NidLAhMixDmhrsZrHQmFr1OAc5gSTIGrGpd+MLY91VjGNFSXBxGHhMkWSA2eexAJ\/7QWZNMu34eAT3zdjBJ7Qian5D2DCABx8+QZLzV7Wn2FncnaPlcngAgmAM9tJuJ1vNnfiTpxMnX8iGq2Pu0gZ+9ftxkLNt5ATG+wWDu481vuYPtRyIdIPl0xYBe1fLJZ75uSAeVWW9P1gGC7Ktu1rpdImLqWVtFT\/Mj0GJg\/cbyvr6i19EZ1n7Eg0IUsA1j8zULqpkq6IpJYha7XWSsV07\/iDTXxkDz1cw\/ZX\/RTE1AfHqufQghFevG9o6WLjMeS9Ab8D+JrwpbOyYCe0k4\/5hbHkqvOqGJHH6rCqSE9fPqpuu4tEZKYNtN8gAd\/VZqsYykBjTpw8WLA1MWYfPINOhZdoVlzNkko8WEnuJOhLj7qr4AN5k74pHzbFGCsoADmfEtFX4Dm6q7q0cKyZdqzy7icENTkoPedpEWx4aNo4AQdJfciPF8uXyq35EHuav55Sz5Zei+DNiba\/dXQCVWP8JmBHaL4Swn1E\/5ByzFMz6RqtuNqGllD43DpOD881CQ4dUH6fvFykrIBx6N+jU7+urLq7RPY9pJppXKySz9u81ucKJ2T2vsV9dHupN9sQMRsJOsuwIntMaeYGtqHk2WvCEebJHYTgYXUSG6XEKbCk025DpKmvpWXDZrhk5Q0XqId4ENaQmyEJysRovKqyEeYS8mSly51+K\/KpYCWQNZiQcIyH\/xoeVTsekSezdw+FP\/DKOEKyVHBR+5VFuqSNWOpF4GJo47ARrCcIxElDazVAP\/jnEjlRZ4y4TmhPhYAi9I6neFODCwl3R+HB1mQ4NewrGk4KNChZJQZ1H0BIaEigGuK1Ht0MYmzybt8X+WzwHSfnbqHunCO944MPds+xVJfPnEbxmHTWQybb90L1ahHgwNaXUdmKjJy1dvSkUnUDz4+qvS5H9JQpvsocHQDRe6pOIJgve3VXuOxarcbpMpa\/GJiS9ANGFR6UmX\/GAij0JUR\/LKVBjOZ6BddO1JBrAA54uOqAc4h369s74RM3sRsZT7RZaMvAFVfOa5Z4VhedjA91ThEyM+8BbSD4m1bJneKl94isjqDkOO\/f+kL4CZrk43eFUrgm2AOg5si2RA7d\/q9+tEYJf7vB5Fx\/8axhR5Z7vxEOXBlq9aXAIDPK6FyHM3cv28mvvY8RiURr4kAUdgDUY+xUmImvYXvDBHZjwgRNjoy6lazSEoLq5Ekg77WRGiz1O2E1EaLZOH41e6+XBjv4dZQabeNCprkImN3Cbz6oESKuGO9SZvDMs9bAG264iL2NstToHzkA2iN0T1Y3\/bRWLPPyEyEokk9+RoVnMOoReQaIJW3XAXdVIaszz05ZeXTzm6YTP0me6R6CnQcrEe5G10VSQoMNv+t9Umrdy1C2mMwSmgBAvpeE8UgePF6sh1id0UzpR6agTQcWKDuDrRvleaIccqzB2TeLCl2xYZZMdub\/5jXnoXOLcdcc0bt+4ExhdJoDaEUMDt9FLyA2B1X\/6PgGJnYwencOTUtruj6+6KuGZiHOTIjNvT30ioGMS2pk74xi8YDeo\/F1QIRuBMcnjl86cEQY8QbzVOrbOx1mLJB\/pe0\/BmjpTLr5ujXGd1tQ855jfvS0oRhk+38Sb8ENdwkoK0MBbcgtIIXO3no+4hwSXifN4b8dzoI0tclRetmNt6sWtyGetNLqFhWDNuHjv8j6iRnXbcWeXtej46ImWvn2gcCJ4er1km2byVXc90SCipepuKIdosB0JbpujesJbNQAxNL9jOXKXsKaOJFAymdKyLA0BUV0FaOreMbimK38DiB5zeok9yTkbAwibmsZae9dldjgMlxYubznqbXwF\/LuYRK+q1GfkpP1R\/O2wpBwiABr0H5VxYUXQbk90eKf7zWEIGQpGMYh4cCuybB5I6xYhbrMePSgHZuqb8Q83zMxY2klHOIOl96Ohc7IhECXEYkexyGAb7e5QKSX6VI5t8bU9izruk\/2KWZVGf6a5Dvv5qkRwSLpOE37crRMSGo+PujOeUkCjB7CGjJGEVncDfBUIAPbN1NSEYL60JBiW8tfnXTxGoRO01sEPwfYBtyuxqmDy0eRtBtNwLXE4BYBTG8PQOrVaSCZrt4d4wb6szMKHXZtBMu\/tUKdbWlJQbWuJFwSLU9hgvPGqZPnbrueb7scqNREgNNDoF4UKlXBx\/VrsrofNcaafzSlMX34prddrZSUhM1u0F1BqtWCNXo28\/98TpOkVbeSj98NknMRFXxqjVdH5uHyu+yoItSQtZbcBWF7ZmWRyak7vwfcT\/T3+VVwshfkZFPfCkWOdWF77KZrJYu4RrYck8t10kcW8Q6Jvx0TcQP8BrJgewVEyi\/1nIkbXY26XK35YMu6HKuvPcZLpRmc4E8MsIl0Kg4\/1TZqS3MEbkfZvUyTALueTRaD5Fz1eJG43f1Yj10Ef7qG5NVtX3zD8qUFH3BN1rxB8nYHZM\/sODo7wwXILMfB\/+RsBNsfQ4o7lKWJq\/BB8SUCidWzn1bnUTVbcoN2wEBJtybFmvyQquUVOLWQnRUDjrbNY816Wj0ks7eSmxBrDIuy\/54oEk1RHI7BvnvdFSbbd0utR7cP6MyQkIF1QTcbyuMR7bqEsmoajaE+Cmi\/xkB3rby0oub6AkfkHb5GIcbbABwVklD6F6SZXWH\/KWiLCFfbCu5isIphIPbTVgLe9fEcg55UvFE1B0agQ7kuEAyH1bVlAs2ZpCijHdFjLJ2MW9Rx4Wh6i85VX3E=","iv":"703516b8feb56867227abe699a37c1a3","s":"de6726512ed6b7b2"}
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