Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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","iv":"d995d5cfe6a58d305052aa63babeb670","s":"921e5063baa7b747"}
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