Q&A
March 20, 2015
Burberry campaign starring Emma Watson
By Nancy Buckley
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
{"ct":"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","iv":"b66087369157f69cbd315159a8c96c2e","s":"14b1029742698059"}
Share your thoughts. Click here