Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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3TjdVyp8jwwEbe9Zzj+qe+OBBRDXBRPMjX8PAxNNKAw8cYEARefstPUVJXCDL9ymMRM6V3u7VuTRCW7PwBkshi8Z17bY7M03Yf3\/X3IhRHN02zvh27QTSkznToZLaGgHfcfHQC8ntKifKObHnhVrgr9rWn4T97imYYROZ8ZrodThJnDYSlnyrZrFB4nyi6hU1TQXNCCRuljRTmfbsC+BnP6kJsVFd6HDou0g\/hb1+qXR0htxbElWbMmSi6hShwh0QQMBVqhgo1pVJvdP2DpUWlfQ0p74sS0J39QKvvzit9WrQXovGx6sIkdtDdpdWC3lGkzr9JRJrD6k0MADjUUKbRC0Iaivf7rZszicRfpo6Gbk9GOm0vlLKAl7SYErQpFtwO8\/4ncKLqp45sEdPmN733uLmadRTgM0HcG0p9c9uZSgD9tkxS0FEja+L9lNcBtQ2060qN2YzymeItAeHqkcuK0v9rF\/q2KFnH7X8oHaZ\/qxtJM0A+8LIaoUaBz09jaqOQ3VXTOXnxeCWT9ne6jvLRaulwMsUcAmGcpb2obZulmExCsekNXJL5r7jZQ6EeTeRsy\/7UFdWZKxohrchkT+Kqf+EmZ\/4j9ERuOOTQwVnRKy54VdtAdR0rWKIoRDfGCYhgWlCGjSHHv3y4wvSNp6w3BBMOQpr2nHxnK\/lzVNDhqK1Sr+jR\/yaJaTAfwLpzs\/1prgQkJDNOSO647EzVjDavRLjg4uD7LsSIq0lfNLPoFkc6T\/+IZBCnDPP\/8JmNqjjjXhuADIn4NyFbTidAgFpMD3U+VNSLx+H2jJB4sUxxNkxsUPEUOeo852OnX+xuUI6ZY11XfTi32MNBuuiEf0hPfkzNWnXWrE3965zV8f++C+fUpB1xMHDGbELbteYhVotrvW0XCktGPV8HX387GthraHN0be+CAk2HvQDJ985K4WKvuE8OzFJzpdm8yviyFLtaJqr8j9xg4IoWyfS8FKcqaTFMqKm+RRmu4JELpi9uhszl\/IABdVSC3sDRukeeGJ8zmeftlB6nXf3xYzY36FjO142AeonKAGalVGGu\/xQ3aZxrYS5ZW+DGwGtP3zhKH9+1mHz8m\/4DOEodDxofWn9\/pqTUYHT6hE29\/Xqcdnz6LWhRuU2E5IQ9L7oqd5nfCDXuAZYggZA2EK\/UiCmUttT7k8JY4POhpQknPxwfYVQpyUdAS9yNROJuuXknf9TkxufMkEYoDkseUArcNq65glGZL\/57ym80SRrUalvSIpivBZqunS8iVU4CGVAKpCG6Iv4owZs7xVDc8+5U7oNqj+oSYMul9yJmF5XZK0lg\/8vmnC5Ux+HsWFKQHb8um5r3QvKTh5z+rYp7iY0dHZ\/qhxEb7MOhuSNuEvk+tiIqwmNcbBz0TnbU5Ik2kqxGqjY4ybc\/vBHN3LKdl+SnNX3lkVpfGG89jnwnxsiL8yZdwMab0kiqrIYCXhYmdG2D8NbrargDdvMIRWzjCds+iSlThGCcq3D0oUvKRZs1cElZGKc0R4UBTJuMkc21vI1UPcwZcm0wTU4lETLvd5B6dGtg2nzHEqU4BpMPpVl3CnYxYdDBuBbky3xbSjlAzBwNpTOVhnPlHKU97KYyvwWlLcBIPQYSQmGBn3gw\/Yihm0ZbxYTb4B4pppg0PI7bsnhbUXuL+U69tTKlf2dtBNtvQEE971VQ3AU5Btz\/+W1u6UO92wGf4TrS7BOxblT9aQJNm9OXjurswXnwm0G1hqpAtg1kbo2GC8F\/zF3Ojx+sMaynWJq2Y3KERCGHXf7JnKiVx\/jjFfn05ETMZ6Sfj+93TNp274+x9z7\/Pe5Ea0izSRuFcJuHhcBDGoWS3QzowYaQ09o5Ev6gRElCnX5\/Z+8Mf2ed3JaI04DhRMxFKp8nXTw2MrOzdM4GtJMFsm\/zD5+bZDZ3qvwqjRnjSscpzYugk8Kp1hCSL7SZNa8JzsigGRwNgrc+I77OSOOqAaJMy0PUULFDwInizxlf4jUjabDsrgMtNFXzSMGJDc03+ZITPUbQllPoVF4GSk4evDD2eAKfdhiUHihRzUhlm6y33o\/If0Cg8nBD99IPsw16EsFLwv6qOTpmoXpI66mCAJEyF12lC5VxTS1oUngtbCoKZjGnxVlZlSHqpH2DSxIlhZ1F\/5gv9ymhTtB4lv5wxRZOLwT5LxZ9mJ4cFKiNEflbQgjERGQAw03fLy83GLQ+ba6WLH+PabKWGDg09HavCk77fnxkpOhFAYAEH4Jki4OFJ8Ybw6VFL9PcgumJk6W0jZ4aOSHstt3tb4T55VUlyTTtdiZ4H4dHZkegNMCbrSpInHC73nkqwiBGuq3iPWCThV+w1+B\/qElD2JZZUcZEEiwY\/ia2fqaXCXy9AF8InFCSnlVZUOqaV7KWd7ACy3c7RFj1mQ6RbwnShAvZlFwv9skI81r+8PwLeZIem3HXmxuAcagErxieVkMihY4X8cnXClPneZ2NqPqHiUNStM3IwpakgqBjNvOfUA5tEuYthXzEmaI6NCFNAsKmNDEbVdrJ2c1zrs\/TzFRHxA4m2hf1v6XsClF2lRHGfdiw+g2Zda4l2dd2Inb51z4BA2hCNTh0L2asH1rIawygVnVr82aayYyTN9LWsNxjGOmcpnWmCqBiSzu0F3mk4e\/FCLXej4LITb4hiprIQog4PShuHxHtdzwH546llhiyB68w8TaMmk4UpazvKQj0UHmPMCdAHvpsO7PYnF4+1Yl1AcntXYGvDEZRT9W7aedz+VntiGznaujKmNL0ZC1Q\/u2M3UgfYy6CG3FOhTiw\/5LvyqZhYVksOyr\/Bl868MfxRCEZwIJCDrntjcJ2iLDUZmsnq4BnkYR2LUNcYyxVfV7\/yTqR7Z7s3sog7kM3\/u2xStgi6+igQAXrJDBbRrHMirG6UhA76ixM+S+FStCDx0JRMr+ZE\/nzrWqEfhK3v48\/KNLIp+T0tDBuVY8EWpkUO15Si4PGwa44Cci4HNL4NnhYLnj+jh+c3NxRHDH646oSiORPM91BMx0DE6PHyOxbnVpWJQ0SyzCQmnmX7JyQ70rZUaPFWPA9cj\/5gMJ5lWHeaZcVzSppYZlIk2X6+P\/G6ONkAfr9Con1a9ZTpfrTvFtEqeMovGJPJnmzT224w2QTnMWbIXkcX6w2Q1mPSgInpbXJ9FrAeKL0cDTWY39QmvWpbJkS\/KlGyINKGBj0O427r9gj3NTZYoNCnG0rWVvHsXBTIxQU417x3tw8PV0Zn7oUgUQ4VUgo+ZYtzZ0Fdr+9D6AxueHyf7K\/rvvPJVRhRaSJL454S\/LKZ3+MxMUuNzHS\/kDS+\/ja4qehdDY3i56W1nV+HKKvixeAnutPEqKW42uZews5fuwd0aDzlyr3\/VxwaTAL0fPR5NhjA+EF8siUm8Cg\/M+wph4j0C5VqMqOlTTWo4qK\/KGRlSUS5hM1ok7UzE3CiI1GY0Yhe6S8XAPN\/JNpDBv8wu55pYAdaWSpBbuiTTu30heR5MLR2rNhfHwc\/dLf7g0F4iMCzFbqiEyPZXcjNAKkn3eo6HDTuwQudYlY9\/wZBQDvMhxq2Of0dh+bZutB\/L7+wpdD5Or9GjrC7ePTIBWcmTddsGOdbkMJvtm4lUsPNEZ9jbWgOWDgG8v0ZAqRn+UREScrb9l8ERKuHclYneCokIU7RwHWde\/wj\/LEnP38qdsd6SL4G18WxrVoabnG3NVJ1LcLvRMWhdBd\/zNtlwEGMrnX9eOcvWAUlA2fZWmn0naW+uwB23EL5ttPEjzWwWtFPwhtxD4z0YZlJXlusvC4kt5SDH1HC7TR9FFo\/QrXPtNxhtamvPsIYCFlvumLJsQhNbioqedB\/0gJUlOXMmKfxFa1G16TAYY3JB1HetRB5I02+pOXF58CAX5yxOrPISmtriH7xaJ9r\/8LqTejGguNryL51G5lE2xCdY\/29TM9Jm6CII1Yv93nmRsYK2FYjxGzUrakEmzM5muoIiPDzr42mFf\/erFAxBu97gD33d0pI7iJGHBZroLzjQPGw4bpLoKpA\/MAfrfPstPXImQSiEQrE9u5u0Dolhd5AMrg2zfPs3PUKNuWlRk0NWx3DxcST7pWb4hsOYTDGCUC2Rfz1F0EgZ8sn9wBko\/uB90zjDPmnntalcZfY94QvCWNcF1onz8tOV5WYaqxuTvqPpgZNw506zAwUhS0y+OBJKytKobWN4GMl1Xivp6dRLZx62wHducR2PbmfK\/iZ1GwWukNkMlhnGsmPmw1Cj5agq8FZki3haCEW2CcOpRn9iDY2AhoyoFZouIj+epKf0u46hHLVzwmxp4gkOnht4+Y\/xU35foGaBmEA9tCNEs10ZQgsJr5795dDqLFwMA1oPXbrsKdxZHqAGThlCGsSMtbt2ElNLv7fq4Ld1A7m1z9LYWTBkFaRx65jb0ctMcseT7qfFF6zxQ8FgQfpJWuXlos+2GS6YHXnjkKERRPAD3bP+ulj+W1n23vr+u0ahczbm69dB++BJlo9sVDihM40ncPejRAxZumtbA8D6VoAFP9IDYy60g21gwnI3f\/xpPPXTcUfax6KT7IO04rOo1jJWDF4r00P1rAwavcu4mqiWqMuZndOG0mcqEfUCzhSKHd9GW\/dxCAtT9KL+ituaMGARlN7qGsqyJMckEQyyafCMFACFchAryBnESnxhN4eXJs199VTV+bfYbWXBnVGppUa8bVd5Da2RLH5RzQDePwTYP4\/QIJWO66o4ueyDeRXahI9563Z5YueFQA0C3xbQOSqPk\/NMY9K4j5b8cEuqn9PBI6m1IK8a1zlEZe3N86h1WMMNkWvQXuRi6ZauqEKo5y41tNhlkIybaKxI\/uk86Ck79T80aeJfUDhXP7ZmoeS2b+VKWBLNVYBhCufJFmLaH1YF4rPCYLmyf\/45WnH2D9jNYelGyqgy09cDltAm3lui0FvZrvwcZ5fLCpaf7NzeRIQBUJGt1KrzdH93r2zOi2CdgQLCLfuHUuWfy+Z3py6IF0\/zIKDwRblzna3P+cg2FRhxXn8bky01pa3Tqcyk9rojI\/T9YKhYYXyDH2f5nz0zvS1NFu3caQSaJGE9FIj8OZ2I1PzG\/dI8m7TMBUamutao+U6evfGd9vkRxsNO2sJr9gFtrsvzCkt1FRSGKCNA","iv":"5473701b7e1f0c0c792668c1a0356a51","s":"8b5b6d0c0cd787d4"}
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