Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"3cce27fdcdb4c80a0184883e1bfcc651","s":"a6fdb0c3ff91c89b"}
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