Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"979c6139a0114a1c5d87db5860bcfc5a","s":"4efc75cbcb879215"}
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