Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"4d9010d63830ca424bdc984975863cc3","s":"5bc6afd2996304d8"}
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