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How to avoid turning the luxury brand into a commodity

October 7, 2011

 

By Kayla Hutzler

As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  4. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  7. Tesla continues to dominate the EV market with competition encroaching
  8. Burberry transforms customer experiences through digital innovation
  9. Mercedes-Benz bringing first branded residences to US
  10. Blackpink's Lisa named Louis Vuitton brand ambassador
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