Retail
October 5, 2020
Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada
By Sarah Ramirez
NEW YORK – With an audience of about 900 million, Alibaba’s Tmall Luxury Pavilion has become indispensible for high-end brands hoping to reach Chinese affluents — but the platform’s appeal goes beyond its audience.
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","iv":"7d285d9930a6b15889bfb05ba5bd8588","s":"7aa43c375322eaa7"}
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