Retail
October 5, 2020
Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada
By Sarah Ramirez
NEW YORK – With an audience of about 900 million, Alibaba’s Tmall Luxury Pavilion has become indispensible for high-end brands hoping to reach Chinese affluents — but the platform’s appeal goes beyond its audience.
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","iv":"3d0e42179273384f7f9f766575dfa67b","s":"a63d4e7b583f6341"}
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