Retail
October 5, 2020
Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada
By Sarah Ramirez
NEW YORK – With an audience of about 900 million, Alibaba’s Tmall Luxury Pavilion has become indispensible for high-end brands hoping to reach Chinese affluents — but the platform’s appeal goes beyond its audience.
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","iv":"7549e037798b3f7e25adf51966e25c77","s":"8025a685abf9eeed"}
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