PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.
{"ct":"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","iv":"320ec6fbca9f69bec66066c915379b8f","s":"3de226fc9eddf3d4"}