Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"050a2f595629177b54d0557e7916a4ff","s":"c3f83a0d2d7834d5"}
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