Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"95cdfbb256a951ffa7ff6f73edc27443","s":"6f7a93f2510309f9"}
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