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Nov. 19, 2024
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Retail

How the luxury selling ceremony will have to adapt

July 30, 2020

The luxury selling ceremony is in for a major overhaul. Image credit: Cegid The luxury selling ceremony is in for a major overhaul. Image credit: Cegid

 

By Mickey Alam Khan

The in-person selling ceremony has been key to the experience of luxury shopping, but COVID-19 lockdowns and social distancing guidelines have upended the whole process.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. Lexus logs 25 years of 'December to Remember'
  4. Luxury brands losing ground with younger audiences: Bain
  5. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Kering slots new CEOs in at Saint Laurent, Balenciaga
  10. Vestiaire Collective partners with influencers to combat fast fashion
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