Retail
April 21, 2022
The Shinola flagship store in Detroit. Image credit: Shinola
By Sarah Ramirez
Storytelling cannot be overlooked as a crucial element of seamless omnichannel experiences.
{"ct":"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","iv":"79bc099daa80e5cdba64a7bed0dacfed","s":"9098131ea94eac3e"}
Share your thoughts. Click here