Retail
April 21, 2022
The Shinola flagship store in Detroit. Image credit: Shinola
By Sarah Ramirez
Storytelling cannot be overlooked as a crucial element of seamless omnichannel experiences.
{"ct":"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","iv":"e533c469be3245c6640f132499e11fb0","s":"21beac50510fa6a8"}
Share your thoughts. Click here