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Automotive

How Slingshot caters to the affluent market with recreational vehicles

July 6, 2018

Polaris Slingshot caters to affluent joy riders. Image credit: Polaris

 

By Brielle Jaekel

As affluent consumers look for more experiences rather than luxury goods, recreational vehicles offer a unique position, straddling the two.

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. With ‘Worn for Generations,’ Belstaff embraces close bonds
  4. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  5. Kate Middleton presents Queen Elizabeth II Award for British Design
  6. JLR reports flattened annual revenues, high profits
  7. Positive Luxury launches supplier recognition program
  8. United Airlines reveals new international business class suites
  9. Air France reinvents beachfront pop-up at Cannes Film Festival
  10. Wheels Up announces partnership with United Autosports
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