Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

How should luxury brands craft “We’re back” messages?

April 22, 2020

LVMH Joins Forces campaign shows how the luxury group is helping out during the coronavirus pandemic. Image credit: LVMH LVMH Joins Forces campaign shows how the luxury group is helping out during the coronavirus pandemic. Image credit: LVMH

 

As countries in Western Europe begin to loosen restrictions and even New York is seeing its curve flatten, luxury brands are beginning to wonder what is next after the COVID-19 crisis flooded through the world last month.

To read the entire article, please subscribe or