Marketing
April 22, 2020
LVMH Joins Forces campaign shows how the luxury group is helping out during the coronavirus pandemic. Image credit: LVMH
By Dianna Dilworth
As countries in Western Europe begin to loosen restrictions and even New York is seeing its curve flatten, luxury brands are beginning to wonder what is next after the COVID-19 crisis flooded through the world last month.
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","iv":"59f1fc1fad57953b696f5cd85cc86316","s":"3270c4aff2596162"}
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