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How should brands participate in social movements?

June 3, 2020

Nordstrom's Instagram message on #BlackOutTuesday says: "This is a painful time for our country." Image credit: Nordstrom Nordstrom's Instagram message on #BlackOutTuesday says: "This is a painful time for our country." Image credit: Nordstrom

 

Luxury brands have taken to social media to support Black Lives Matter in the United States in a move to show support for human rights after the death of George Floyd in Minneapolis police custody.

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