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December 5, 2016
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
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","iv":"854d39a87d1f75b507f239cffb1d4ee5","s":"b0f506758853cd8c"}
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