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December 5, 2016
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
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","iv":"d6a1ebc7f3eba7a4183a1e174dc7288f","s":"891a75468a26d4a5"}
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