Retail
April 3, 2020
Luxury marketers will have to lower barriers to entry if they want aspirational customers to come back after the COVID-19-induced downturn is over. Image credit: Splitit
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","iv":"36adda59d57fd8e4b571f5b8c296ae2a","s":"e410b10a4d3becd0"}
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