Retail
April 3, 2020
Luxury marketers will have to lower barriers to entry if they want aspirational customers to come back after the COVID-19-induced downturn is over. Image credit: Splitit
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","iv":"f67bb7357c89ba52e25c782f500df9d0","s":"037bc29915616a63"}
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