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Dec. 23, 2024
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Apparel and accessories

How niche brands create social media sales in China

September 4, 2020

This summer, the niche bag and accessories label By Far took Chinese social media by storm thanks to excellent branding via social sales platforms. Image credit: By Far This summer, the niche bag and accessories label By Far took Chinese social media by storm thanks to excellent branding via social sales platforms. Image credit: By Far

 

By Amber Ran Bi

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
  9. Luxury slowdown reached Richemont last quarter
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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