Marketing
September 7, 2017
Image from Moschino's spring/summer 2017 ad campaign. Image credit: Moschino
By Sarah Jones
A bevy of luxury marketers has embraced a new class of supermodel, linking with famous faces that have become household names in fashion for the social media generation.
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","iv":"342f16b0ae517497064261756382812c","s":"0534df4ee744d294"}
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