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Dec. 26, 2024
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  7. Preloved items from Hermès hold highest resale value: The RealReal
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Marketing

How much does casting differentiation count in advertising?

September 7, 2017

Image from Moschino's spring/summer 2017 ad campaign. Image credit: Moschino

 

By Sarah Jones

A bevy of luxury marketers has embraced a new class of supermodel, linking with famous faces that have become household names in fashion for the social media generation.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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