Mobile
March 2, 2011
By Giselle Tsirulnik
The mobile medium is not only effective as a transaction platform, but can also drive traffic to luxury brands’ retail stores, catalogs, online and other channels.
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","iv":"22528569b4642f3718b693f18a9566bc","s":"e0f8db0654464ee0"}
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