Mobile
March 2, 2011
By Giselle Tsirulnik
The mobile medium is not only effective as a transaction platform, but can also drive traffic to luxury brands’ retail stores, catalogs, online and other channels.
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","iv":"8662f7490a1c788acc517e77acef6fa2","s":"f95486eb63e2bc5f"}
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