Mobile
March 2, 2011
By Giselle Tsirulnik
The mobile medium is not only effective as a transaction platform, but can also drive traffic to luxury brands’ retail stores, catalogs, online and other channels.
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","iv":"79335943edd51bc4224abfbd2a795c47","s":"96ffffa84067bc38"}
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