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Marketing

Millennials are open to luxury, but require new tactics to be convinced

May 4, 2017

Hot shots Newly wealthy young conusmers present both an opportunity and a challenge to luxury brands

 

NEW YORK – While wealth is most commonly concentrated among older consumers, affluent millennials still comprise and will increasingly make up a good portion of any luxury brand’s consumer base, and their particular habits and responses to marketing are an important metric to watch.

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