Marketing
May 4, 2017
Newly wealthy young conusmers present both an opportunity and a challenge to luxury brands
By Danny Parisi
NEW YORK – While wealth is most commonly concentrated among older consumers, affluent millennials still comprise and will increasingly make up a good portion of any luxury brand’s consumer base, and their particular habits and responses to marketing are an important metric to watch.
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","iv":"55b3a1ac38c547cd7ea7fdcb1b47b396","s":"17352c26ed65d89c"}
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