Luxury Daily
The authority in luxury news.
March 15, 2025
  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. Donatella Versace steps away from creative director role at Versace
  4. Boucheron launches Serpent Bohème Vintage collection
  5. BMW of North America renews BNP Paribas Open partnership
  6. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  7. America now home to nearly 40pc of world's wealthy: Knight Frank
  8. YSL Beauty flags signs of intimate partner violence in new short film
  9. Hudson’s Bay to restructure business in Canada as operations continue
  10. Rue La La makes private sale shopping accessible on Android devices
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Marketing

How marketing will have to change in a homebody, digital economy

July 21, 2020

Marketing is key to reviving the fortunes of brands and retailers as they struggle with evolving consumer behavior shaped by the COVID-19 coronavirus pandemic. Image credit: McKinsey & Co. Marketing is key to reviving the fortunes of brands and retailers as they struggle with evolving consumer behavior shaped by the COVID-19 coronavirus pandemic. Image credit: McKinsey & Co.

 

By Mickey Alam Khan

With government-induced pandemic lockdowns being lifted and businesses reopening, the expectation is that a return to normalcy is next.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. Donatella Versace steps away from creative director role at Versace
  4. Boucheron launches Serpent Bohème Vintage collection
  5. BMW of North America renews BNP Paribas Open partnership
  6. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  7. America now home to nearly 40pc of world's wealthy: Knight Frank
  8. YSL Beauty flags signs of intimate partner violence in new short film
  9. Hudson’s Bay to restructure business in Canada as operations continue
  10. Rue La La makes private sale shopping accessible on Android devices
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