Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
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","iv":"b9774c1153ad393c79a8e04e1e66bab3","s":"8ed8f9f310fc4eb0"}
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