Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
{"ct":"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","iv":"db4af84f04c9ecb9755815619c47e99f","s":"4eaae6848d0c6d22"}
Share your thoughts. Click here