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How luxury marketers can retain exclusivity with a humanized brand approach

August 20, 2012

 

By Tricia Carr

The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?

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  1. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  2. BMW North America highlights history in 50th anniversary series
  3. Galaxy Macau commissions largest fleet of bespoke Bentley Flying Spurs
  4. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  5. Tag Heuer ties eyewear to actor Patrick Dempsey
  6. Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
  7. Versace taps Sabrina Carpenter for La Vacanza campaign
  8. Bella Hadid shines as face of L’Heure du Diamant collection from Chopard
  9. Estée Lauder Companies, Auberge Resorts unveil longevity center in Costa Rica
  10. Armani Beauty rolls out retail location in Philippines
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