Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
{"ct":"P4fCtrboplK2HraI0LFQccxMaL8aUkb0uYOvTWqF+QS6FEmNg\/Fpi5i7pjhKxgEpWsgfo9GlBgeTQpCp8TrgIzVycReRhq17PyWlPMTYDgEcks2VQiftIhEMydD85mUkd3eUCz\/7ATMC5X98ERVXFX8GAcUqyZqay0NfyBVspjVVukTyCTNIgOaz\/FggjBpCORGe\/yG6BL9aKTikIbw1acJup6y93R7jraif3h+jVkL8e4mXozDsl57Nt3DTl83vPgmHb5PEjh9i3N4PM5BkCOUX3qL1FNDa444MnUq0hbl3Bd5OGDQ89Fzgo5m04PD3leUwwjNERYjWmguABtBY9ZOtb5U2ku929vEFLIlhW62s6TJqFOjpe8DkHgBwiqJhM2KDf2Oymx2NqBEk9jtXhrg4AnjhqkKpNg+faEGKnAN+OHMiN0KwePn5931Ud2D94ykMVgjfsvpVzQ5fGZV+vm0ONw6uBurtzSDk6jgwjJ43upQs4GMU6kJm6L6K8TyTqzp\/2VcuC7lC0qvLc5Tjb+hqfyeDdAKi+KKYsYxJ8z0VohotbEygGYrNxb315atocx2BO1Q4fZ0QDEo1AUcNFcaUKQXIV1DD+g9wGX4yTYMXxKu6hoIsrIBnHM11NdJbtBDysrzJfJKrIv29e4R8+\/8cOB7P2o4BchIVCIr01ESbEKoD6RW5dBDXdy4bSE0LRtfivLQmefwLi3A9r4vSGGRemrLNVkpxcbJV68TJ2qd6wHAY1tFMrXF8xIdbz119Vlcqui\/jx\/HzMrEhtqFqe0VHVO6en0VulQl\/LdkvS2j1p+1RCgPlD\/H7\/4GUUZdLz2O+1GPW4vtgWQdI4eXTsZu2+La\/9Rjh9WgxHq1ruS2TL0I1XNTrGBx8i+JzlVx1F+wmGApWRdzfXTxA8AI6X5czU6+TfdP3MQJfmh5M+AT9MTv6E+qD8JyQ1OU7qP9Vl6SSVrNnjKXeFnRIwNp4Igj37QpTSODqyjMrv73j\/4cSU3Zx2ff8cKaKnY0Mfl+9CiB3HoUEMZY5VbbEPz7Fi6WWH1pUhisv3+xUflwHbRaxMR5n37mEehqSnxaPk+bwKHdwdiS\/gURhDu0alBtjN205dXnZ8kcx8J6xswTu40GzfBG8TBBESmKHQ178tdfCyT4RaZ+Cx4rrrnrFyXkkPYPvJ+Eao1bPd7utGr3ycKxx7APIeQ2Be6wXAb5HBPpmxK+h8Wm4KjnyWtjaSbr6tNCDXct6S3cYZJX05TXqeTYVNnpe2OncMkuQcumgApAyhiVlgt1k45GoeuVpgkN1nEfZgLcEvcd+YqR2QycK3WP0HiqXl02oj7SXiDRosPkTs+12UNaJmYf9rv67oAI3iYA+1bsmoRsLHMBzfoR2momxRh\/uqzWqpP9rUrl2VM9QEBVOF8sY1RqbZuYUTK0bAwGAaJ6rkbp8pfsvoG9G2Vd0DkGjzLKGLLr4sOjfyZwSeV0EdFtH1PKTn8ddpT71FflcY2JS4rlcG4JFUboEPmnXtA1xMWEG2UT7aN3MhLlNNIPv7ynYiR\/nNawm6pOnt1Vlf8QLazlLUya4iJAmZCnL+43RYeXcISxiWB2bU\/yQ8gwnGT5HblIX0OCxQjWKeZvwvS1ghXyotoE7BtBh5V+7+DFHAi7+NM6tovfoqrXVUvaz4LmQ7eYKOj75LadE62qPwTEzNL36lkVdrIJCB9LFTtcqXEPv80a3CgmwzA4Y8yhW6dhxHGyJzdCdqhyYyba7\/UV0tcyrgka2uYVW7GZS2UoMpqQwj288iaPyRIDWpst36LqiNfoNGUohXikWv7Ez3A1hXNsXMUynnStLYKcU+ud6OnISIGonZJh\/crP0V+6pXN5d6BVAWBho9IeZHZVWF9YesK5uVldNbXpeI8myIQybR2coWW8IyuwrdYey0HutowceLLiUTb65vsCIgzhDFS56b245IBGYMXOoittdbkCX866UD0VEzXzao7dVed029P5aKhi9whfg4Xwh0BGhUiciTvPb7sCWdmfQ18JYvgcuCwM8yTK5N4zNz1R7hbbFh6+L14IeKrVwGKAh0cgDTqXbw6gYCn+X1ylgRqpIBCH9AH\/ZZ3bwe8JS+fnzoF2zoluoi4hhjc+Gq1EfkCMTrp7RNi7Q6qXOi11epkJSKAtzE3lO4jCULjGvxw7QgGioVwJU8s1nAA\/hK48niiLbv+99Oxs4\/yfgKa148gnfWVqoi9P+b9sxOCxhFUSqhn6u5rtRXbvVRQ4gR4PAyGCufbdRo56lRsCBgI7qRpKalOIVNGXG4Q3\/q9t3Cm52WhuEa5lu9gHK7uRs8sshkqXhe6znBIXY+rdoQ70hsISoeEb\/\/3GBcqbbCTGy8hd\/6Li1Fn97+2roW9qGOjv8jmb4vo9uunDw2nDJTBFT+Wd5tRZ+Bp1xbl8xQB2cf5Pe0sBk7ecbOuQd7MCsm\/ukH\/Ec8I3JDQxtYhII+jijUYvgem3+MBT0pt9+7p8VTHdNB5Z3o4KVN1uzmWrf3wb05zmxqEYSlkJLY80e8bRHeeqS1mRqYN2uGW0J\/LxBt6W4fYwU2tI4P1t6muo3TuiQ4IeCX\/gdM3NsPpbtSLMAqgxOsTdtlqMlshCpNGvNWf9HyDdNryB0F9RbLGEBK+G\/en94EKzUfGuLogNlbzFQf5ah3DCCLJOygnUNsNUyIBSntkdJm16d7\/ipJoXGjr1BbhnSlsw+d+\/KpfJtwNGtQyAv4XDgA6\/tIqD+unTpIenZCd8xQUmQ4pHdD0eoKc4BGb\/gvdUWB0+tube5iljNIJIN65ZnsgH7RK\/bNarLg\/PLqqGQjOqgvvc6VQCSEf+DSOzlOAr2mgGjUDUxNndNpGHu2nxex8sDWbHxxZ9dKJ0zQJInefC8GJg0lsLRT2xZ0F3aSQOD7x3caY91gqLc5DCHltaPCJfdJXkZS9zyzEsXdYlW71ooBqM4lADEhrhlPXd+OLcudo5fB01Bkkl6KIUDsrXEJByFqXbOU7OMF68fijAKV8AqOJAdN2RxmoYoC\/CIEQOUeuWt4Y6pGHxqU0cDIzHsIhEe8btWKS4PNyFVuVoA95fVrjgXt2x2wJXXUJFj8lrmbmxqpFGSOEMuhFSUCXZFrW9rOCxYhTfIi6gEbKoR3IKAasn6R8rDDnnioXj2lD6j+zjWqug5oiEmH9iB0XNR93qLaDiVB6kpKLl\/0lLY7bogm3DuVOV1EsFSkma8qacDN9DAkg3iIbJ84C6augWUbhLlG4i0he3IGMNcsGOtz2JM5kVKJ8fXdKUgzaRBAikw\/cPrY6FJwOBTF3OUEgAaKH+bcNuiLPuxkZ867EQvkr8di7Vs64UQbyjH\/G9B7LocMj1jSrkx8BmUpA7AuHWSg+zxPY8b1zpWXMUw8jvCbCGLJWBQZWEBVVXpbi4hCGlMUZtioIdzcc8sMfRdmgulS+p3pSJxd5zZ9m4pna6FXheIlxCeCdLeXRCYiwyPvyNt+HRX5VCuPiuRezYi1KBVa71xgWuG6O+kuC0Hfl\/Ll82Pdra8quaoYtcHlAbA614Q39CnEIGEUurPG6gpASs7KKRmFlRXqo5lPa\/vg+Xel8TicLIxjNVCuZAeZtjzKuLEYDeq4z4Bbp+9ZEKYjlKfcQaT9mO+Y8AHt62RzMvjbbnalnhbSzY64Uo74T+GLg0Lafq7fgQGllfWhrpo8oDeAXXccL752+sneXQfXLzVDNRFMiW\/vYVvrUxWJF7Nh2D90EDXbwHqHNaPUmvX7eEwV2mF4n7wQOM6sFOCLjS1zXuRA9eZW1PzbvZuY+txe9gstBFFDQnn4KEIFIBgkb0q4HVvwU0GPJXwpQgoqY3MvCbyDiBNbQTOgVFgc7WM8E2hnFclnDeTpeyvsDaY5AAOjxLUsSf\/eFwIHUNROuVjHLKYmw1qbcUuTJnTVbXMUadryl9bW2lqV3PrQjyOq+y2eeoMO5kRcWgJB3kYSYjjulHdPV\/qAHu7CWso1dbUbF+6Rl7T9+d66k8UqvuOa6hO7SIS\/sodvi4O2Iqw9aesTaw0qHwCGBufE+ub0g9hbXnA2ImHvvU7apPOuqcY0uL19Vn8SIOATCok6lYXRi\/bqmlgj1LrxowDKSXKJSJ0E4ChlSX8A7LwgBiIgZwqDk2hP4EXtW055S9oS9Jnhixwu6jQl7tpiMotwTHuapSCg6stuvsO7la2VKduaY82ZrBqxBaiuT7Bwf2grRf4ngB7fN9KSfUWsDsQvUDtEOlB61NhtK1IVtK4OEmkVBBvZWeJca4IZz0DxRMg6nyQ6Dyadl7goAEevrMLv+a5Wv01eEep3SlVRA+h1+GQF2sLedZgozLQtWX8\/co2Fm12nL\/jeJBxMOyPHaffErsE5rTRfePWIqBW\/m61kg9agCpcYz71oHT+S0CozgRs7Lt0SfziHe02aAQ93wWpJ56b69EsprVq7qx1uVZPG5OmPrrNGXtUeX6HVeUrfEL+QucdzhLK0d1kaOb09rhx8buq3RZNm3RNj\/0X0ExvqIPJBCL+qPc\/I+qECXhig1wTJNTKr+e0k9K4j3rlYR0k+NI7C3y7O6ADcMuOJPi5V1xAtWuTbp7TFJ2ebtNsqNUmCFIha+JSVtXI5BqhKkJ0UldqnXbGIS1dgmj0Ax\/SI3X31KA7k5U0bsI6I9Q4OIkMrONsUJqIXCosQqbkOlFKoSyRwY75lUw+gMTGecxF0Z2VkkG+leur3fO2LmImUYs3q90VHCAu9NaweVAxb2m4OwrL6nXzMptI9JhSsPrlvfS80UAyzaNwrjYRdC+GN1TbPawBAaP4rsR\/LqnjxQhsLVko7YmqvnsNLax0qB4vsOW+FOUvuUx91n3hU4st96ZL5aGeG+JcuQJLVznpWoHBMglDPY3o6p7PI2uEyAwnzLC4wwFTPdAKvzUL+rJunfej2lqwF4B8vCxwmSuB1H6vwF06pSwBFtVna2sHQWapV0EYbP9SVJYTp+1BFSSKLluaOjF4NgMYHDZ1ogUrofYmgIi6lGAGpXE7efXvqUMVPkw1nyJHYGm\/SYd0v1ObYeIE8\/iDbVhatag2mJJ7WV7UxLH6LEharzN7rU00ySAeXlLhk5mbkA97YWQovCc81f\/PLbAqg9wrwz3psgFJYGpoOInoo9COwauIBQ7Ree5gfvRAkTsd1flu\/bOqhdmsAfs16zNOuPozh1ggQVp1qgPG+dV13S07z9CWoL89Tuxpzl3YOkqGEJJMg2JOXUElwXMOTtFUoMi7B9gHMKPQG0l+z1BJa3M8mttqxWoswHYgxCwu19qofDMkbTAQK4YceY85IoajCMB9UBUWOPm2udX1ZbVyxdVB+zisTHX3gW4UsXGP3y73WNrhuiWg2cSWnnWfBSOq1PRM64nae\/QE1WQuCh\/SBSIdfam+tp7GQgFYBnUQb7y3Ot+WcWK\/IH\/ftCMgAoq1fsXRt4jmkOpEgg0QqPrKXIRWqpk0hhc9i9R3Mj3tnzz6u1JU4ZhJqvSG1PmZrsXN1wMrrIi7+c\/KfpFAozJI9Yv4HdbW2TWcV9\/khMuZs6aI5f5mh+4Joj6lp7RdFYKOfiZ7lgQUu7OFHH6lV\/McLcLB2Sq2y66pEoKWI6Ufg2g4xGBhW5KTJiqhj3JTYfdHC1uc6Rac0R99hex36oGY+6UcAN3X1OL6S5nKGIrgb7nIBx6YPjJthAucGy1eqBEB0SFZtroRsJUZ7mr7Lb790t0COMj7pogky4GGdXC8Ci1eHeIy5lp0MVn4QIRSIjGee+C9YD1pJVW7VHp1MNu04qHAp8KEolaao4TKYP0aVoE2lvShdrpu23HJCs+yTmQjtIdTnrcKqohFcrckxuhH7R00tPlTuqR82xf1ZJIh9rkRVkS15LhKfA4Fd1QcyS+v9tzu85gLLD5Tx3wLXQ7rkttoXWbkMXDaR0Cv15PHQo0NzJtpOGeuenmA6jnBZ3MlE1cPAFRSpU\/F\/hFZMgh9HiqJC+DU2xa1zClt+yKVpqwHTqxrCIXPkFq56vLr5uGokhfw3LRYTAgRMKH1TzBZ3qouLPHgTWAEhOmbZeDKjEIG5Yv\/6JQ33NBC+i0vBKm3d\/r2AXdyStX2+JVqhSQIiFuTap9M0oouHfrPzhuLalm+TrVJn4+P6k+8x7hzXXmWlIgo28BYlbVh+fzjMPr1fQcDMxrCngpis5vnpPKyjZfJztFZVyOM45ld00rpb7TjMjkv4Utr\/1MrmJiIGn0Lfs\/YTbAeEmu1ikYtUGPDxWF4cm35g88ElDQYgzwggrydFFmL0XuqZr4braUvysJRwuLdyqxBx7Hao9s5C6mv9P5PgnZDpuzvXq8wHqtzEGmTip2BVmSO1PwsBObMNafHw\/hKfbUYLq6RZQ2O9WedD80IWuk96KGZ6FVz9Z7EEZxjlWsFQGg5O6DdQs5vu7DGbHGssP3eXfBQgEvR\/Jsfs8YJoq9ahhB3PGId9YTenEJg87WcunqBwefa3kefuJjP\/o7VqsigbHMyvyTEuatAcSlrNinyfQr54YbQHnINXioRwmskoyZVh589Eh\/1bEPAdenjdW6Kbao29e8xc0MQqd188uTC5NAJmIfnZLxBDUf1UKrxgLEdLSfs1pOa5dDZ7VsKypT4\/DSuYjSOQjaPzSAV5F+N+IaWE7hw+T2VlN\/vBNHNZcsk2Klh3QWua9pHnJxtaNJZ35dvLI+HOMXik2bWVukOTypUkjUF56KXzE+638NQDne3DZMp1jG+be0sICL0l6VKyAr2OruLzXlqOgYYbM9czVvj\/o7bsLDQL0aUMkNwM8WaWYlZZgdPJ+ik97RV7q26+ZnGwPjwpcVH4ByXGtkgn0Rp27NZSXRHrPC+zBHc9GA48ik34GMPLFqAKlqm2GZuyMtWPx83V7hAq8ovzhgdtJdODRbHZa2lue2scG\/++bc4H1jnuIZX9fJNk+uUcOyOjlAP78kQL4oD+T1FKgUS327N48QNpmx4pIyCsILJL0NsWSTgHNoaV9qtNUPyJmBdRj0JtUPi1c138QwMfXUeRAPHWUX6XQRHCFHA8uTutrpi4tUoE\/krZIy457tcr88a4wTgywGCAeDN4mM+sb9rx8DvwsqhmphZAdzsYmnsWxNAGy3v6ITrV4eEyhMj5FlfEYyTqf8w2Vr6LVx5MpRejyLDLWtYdBNa4YM7xg5zjSGGRWx8tZLBH\/\/0zNXNriH9yyLeXrYjGXldXT2gEOYZjvGYBIE\/\/jN6TIjZsFN7FfJp34Wpr8iMgibi\/II5\/FJU9uSFTwNiU8jIMcuiwp\/tZ3A7fu6OYv6z7RuahzQ1tCJfCrAIt4fMe3eHU+tg3xylSzdjRyxSX7Hods\/1kvI3pyjni\/vK1DxrjXqRS5Cz1VGBhEU3KU2HdGFop9jp7DV85i\/9jUS+5ZmJ3KLtLbdN5QFtzYw3woOq0jRhLbHGE7UHjJ4zJaMmwXpeWRjuVegLyrvZC8YX7loZwXZxs9CMU18x336yViVDQDlhdFkMzrmAS+OXNb+7iSCDg5ygYYA1IwIbCENx9fcmSnzIoAz6TRMVYZS2mkeM24z81Mwe8fnUeRIb6piGpyhEg1LrPt2sFyNueHXN8KPtp\/2PpOg6xWYMY7bgXGlPdcuuXlyMviHFO1G33F1lOPv47KCR2GTjlYitTK5I51\/YCzhFZ8HY8Mq5XMi1EoF9t2Q5W2lJ0NM47kMulYUO5FgXaYCXAv1AS7ytsVD09GyzmWQkeq\/VJCB\/u4RpSuF9OEwysoJ+fQZxUYi+W1gjGTJzoaKDSXWu3lw2mq+\/XBi8LbQ+X0j74bwHQxM8vQfyAUF3JX9h4wCjFv2odbcPYF3zYV6DJJRRGJZbII8eueaNOBxooONqqcBKxCybFRzX5OMyV2ZcT3MxchvcCWXlcIHMWzeaxAV+oMBAT9jYPGl2A25DvaJeDYN6bGpLl+uDbUgljLgOFm1v0+UXXVIswc3cSmFPLaOCQP2ax1DMyutBb1AuRYw2q3wdFzhiSfPX9NSD8cPwHyDwDzFEGnGKdK+SRgrDU3h2XU6ZdnGFlwVuBVLCNDqxRHjNi0E3VgObk6\/edDKOqYa\/xeEyGhUYG5bQ1leB6npk58GBR7FemYdDkRaOe2Ytq2ikHufpCKqsmY6NgJdqYCeZAheqiyahEuV69SoBb2Q8yuSTY6VXfm0kRgzHcOqjXw4pFFUjytHktx+zuPK+bRLUn7sjFzCxtmmnRu3aHBLUgFpPTjk07CMaDkL7jcQVb5dQc0hpeuqqii9kEbGsASljYo+\/TE1O5uyIM3z1nd1BcZ1T12DhA7JKL5R6LnsD0VBXO7TpcxQmMPQB9P4hxhBiqpiJX3lIaVHITg+i73zwesRQwbL5r0uw3s0aDja0YHFUn9nceMSUT1hPrdIrDFBF9kTMJXHaQP3URotVV\/XgUObqSJl5hRIjSIC54DorliRFT8dfZ0uRCl3iLrrnj+h6SCj0R61HkI6oy3tRQXGkjnDXUHBoFPX9Q2YoYu7Q1pPRDv3E\/wqQNJp4TY0cnHvS2KPyr0OTltkXTJkqAKFoLqboMfvtahMI5poB1jjGDLD3kJ9vlJ6kR+H+lF5dRzayDpvMe1Q8QiL11lB7351HVU6DKjjgSoUuSlVj8G26IRF62EEp4La\/RaNUjZSnmNCjbdCy0TPf1JNiYK6m2twEh\/tJgUQgnUdqJke8eQoO+byOlWhSn5nVXL+ZiWWG3ZhNmkGqtE1MMtoIQ9jlCORBF4g7pFLgLXJ7EYxHVKp4JdFbLO5YmEMpxpH3sh25r8Zf+NzsnIcCdVXGl\/yAvlJFqewnJG0XRw78YGkqLJnpPQiMO\/GPDVWy\/2mwyNskibenh9Jyi+Kr2YMUUNftAb\/cNcEUMH3WfVV0BeQXsQ57wpQBTVtKiIE06Rm4TRoLeK8\/6OhKfAWorfFbnfnc16iJZbmqBNCpUDCfQXrDRyg2aSu+h4ta+p1J1Hi+SrSELQbUkuhvIsezy7wYuOFuOiEUh+skCwZzJo4E1Ql4t+kTaQAGvdy1psxceabFDmV62VE4KCWqzZWNismplfF9p3HzakUIZItKsh+OYH49pSPEsjOxT8g0EOk5notimCZ+zToTri7H3jxfbQHO4NB\/oSiwQC0yHFqtRJ9s\/yrZpzG\/LPdgUXYDBZvP3NPJy\/aehwrLyE6kgzAjM7cAA5O8xvaxIg5tvzPhSyPaO9Q9lKfKZPtsu1JUTJX\/H6mn33Of5LnfG5T3nT9fdKqYn+sdMkKv9IyG8clb8i\/YDvn8UpUzGYnU497CvIhyhSbue4cpis663ey2vaGRUnDZ5wsmHxdqvPlitj74L712ikCssjpOcGkZcnFqME9ohwmX4Itz25me8sIeTkEZngzF5alDq6zDnK\/C88TUveadhRb+YLLoaezf5pc8OKq8MQSKGnqMB0Yrjsr\/WrvXPvTdf9RAwYLFigZtfAdMKfo5Vu5CJWYl3Gt61vbVJAYGfGu7DcogQH535mwy1XVtol1icNykaTmy9pDWCFaWugJMpoPdNAlcEu7VQybpVJ3W7jIedy4yQbmGzQxuq5+zqz1lDAAa7TFPcGS77\/fsIpDomIDTGGDC0vN5cUjbSeBK8xoafnys5J3oV12lNDwiwfGQz\/mThwmqYMgpeBgx7LSeFcLskSwwcIk88gMYHu1yo7Zh7Pqe2LkkXSvn\/OX0XKQd73JdzK7HjYOgWT4Dj23dRYlts1B5\/xRvllz1hVjDldRy","iv":"a96f5498b83183089add3ab63bb948c3","s":"d97729743ae83bbb"}
Share your thoughts. Click here