Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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hwaMbc1J05QYJb\/JO\/xsMNDpuO6rmyYne3797B1kLRpJ+DPCo8QPkDZyC0ApXFJG+PojqhJgORv04IcE2SFOZo\/Wtm1t4gumC79vD7vayB7n0pAiekbv5bCahxahOHDYU\/bNvTR+S8PjgtIn5OlxHlRPpmgmsEjyib4qH3eFoqHjeMWWArVk1MxoizDqyR2isDRdk4GvFYNs+hP7Lyb8CZvRjeK\/9I9bcilHPaAbx8S8IVsN9Ht4ft4siZxKbL9yKNgltYUABnBAYvEaOyoOZCnyHuaOfH49TH8WyEx+fglltLvOBJ68Mmpel1KfNCViJDrISRnim0j7qaP+8AmlnhGucfAxK5Sj9LtyRvCIby8bFv2ii+mk\/tW0yoYv+w0ZLyohHooREnNw5AXQsYY1eB2Lgv1KsOm8lSOBtADS0\/ZhOaf7XyJmZ8YPwQkK4su0q1hZFuxJkQtVj60ihcDBiCSlr6u0pHmxWzUk6mebqRQAE8q\/SHXbr6V7bNrZnjeBYWuZ7J7pEWWloxaFF75jHDZ7w+i6iFIL6cW9sX0JZgPg46ad1Jauwh6bS2EoOe4i\/M5+\/t74K3hQaeS3pPmQJWMvKVXrb\/ys2Y2GcCOm\/vo575XhsMRjbZdrSOvcdFpmHADBM\/4DBPkg0PNiZg4\/JLXcyqzRvxJtwAt+pLVMHp1+XUFjndSm1ASal5qE5XC6n0BsjOZdU7LPeZ9eAT3r1BX8Y6B9VxflhFSXCQcXVFZlWk7L7ZgYwP2GmHg9I0RJ05gqUPlp\/\/60PZDTpswMbPDsVnArrk0pCiOPVpgYw\/weED3yNIuMRI8xKDKb4f5U\/NaDhX\/ZF+ZsGSFGiL\/DLmVExugydVVtePfNQZ3kFwvviwLIjUxoiLs00sE7jixu6MLV9Cbk8JF6j87dntqG+d3auJXRnMfF9o6Bx4pGQ8biQNqtHmWaFlFh+W+7FxaGf3wOMK3GMOHLdI45K96EMKqOgMmQB6Z\/p4mAFAuiMeLkjY2540csUJvhYmZQwda9xHRXx6RRqwNPZhOwL1ggEiRYKxCbHdqqhfJZDCOPJPDqIBCkvkH8TIr7ljayr2RSQ8eRRrKDNtxgcHjLBa8NnU89cOIwj7LhHRPOAWbDyj8n3bwWZdPhmtzpnNlHQnFuuEYxlZa7ks6lCRB0nPgcrAOHeyyHXI9QxZcnnK3f00sfHFAOyqE3yQ4t5jVPF2xp5rd7nwdJdmrYG9k\/P9N9hQhJQyr5Kfw5rfoFVjf639F4um6CeZEX309K+F9LnVw5eZnX2fa3pKZ3MzvLz9tFRLIsNrD30UB2hSCFcwtfB\/OmctYFEmfGWMoBQmf8p8NzW1DjOqZi4U8\/slMj8bjwM2GDIiabijZjx8BjeTrclnjYOTtlN0xYG2vGk2CI+5OA+OAZ4OwrhikvXEIjkn\/xU69Ux5mNd\/hLgX41arZ3y0O1s9HLLOUwAR\/oV\/oi9uTtRAHrdzRwXKFKB9D7spfsYXDZEJEzgbJCSr3EqsdKVrwWec44fF0E79+iiqV8LsWHtPVllvN+fa+Qds5OyBwxW+xtBX2lDcRDy\/PG3HFIbOu3KmwplWYZwP3X1Oln3QyL0YAgalqtpPbmzV4gb5xix+IzYYR+RiUQbQcSEGaIdCPBRN0tXLiYpqHWeKhXunaxJpKpzCcqP7Cn\/xr5cj8VAaEAKVeleOL2ElLGQzWH64Ampiypug1BaKFvz\/lmDNQq+dMV3CaosNQAtNYZa9PW7GAWNyQMf9vSLZb4+O4rsnp\/on++EMoJU5Xe8szoW4gYwip6Q9S2\/73PyGlTwYtv1rYk67E7xy4wYDLbdQc\/lP45GBgW5uRWX\/fhK8+pY8\/z2eu\/uEL0BA22vzyiAF\/sclcMjXvFyHDbE9sO9xnqvtmbIo3NgE1lpV1i7WteYXklY4f\/BdLgHYjLCrJFpq5S4VPcdActKW7pJN4ifvL\/V+zL1razzFbOFRDH1h7OeQNqNdU21urJnKhcrT2n9312sIb\/jIfwH+vWzzalFCht4AhKbAvxBWnDFMHLjNyo23zwcd6jYaiDFxMimFugCOzhvnoLDf4NDsleBvCQMykM5+YEgvZDm2IEhkaVBPstJ2o9R+P4\/f3Zyf1ePnXCPceYURLhWF5p0JcgW4Jl8JopX+0pcaJOOp0I5VWpDG98Vxjdln1ONtRGz8u+XV1vvFkORdKP8JJaQKWJ9dk4AsLZPxXWh\/tmpXOz7zSx+L04VTs4Qtl69NbJYdogTLkUH0HhDLTsIipL8dIKe33DqVuciFBVc7t8WzQzW2o\/Udf2fTqdlXbrCPS7JRdSAcCgi9l03px06ztDA4rgtfmZFlUKyIxC7RyeklfahFHGzuGUdTQocV2UZIT16Ndc66jtZdekjOijSG4Wz47ne4GNAyM2vcq7WAzRrneV0QdM\/8Hg+duJUwZIwfJO0KmHjqkkP+tCY8trVqvb+m4MweOZr9kkVc9THJisOnj70MlDX8PQBQDggaZuF\/3gDX83RhVK9nMyHZ01tnacgD1f1fsD5GWga0Dh5NbT336yWu34gv98KeLRwlSri95UBWuE63X2sx\/89rgysngJgU1AjTmrVOZVx0cd3D8kqM4zZF0fHVLRGVeuWhZ7r\/S6ZHFl5sQ\/bvyVr\/0oeTvLRvWGDShJg5QhquArMBXR6fR98qR+idEXxBPI\/sBWkBu2UA25aSZ4bSE2irFiI3US\/gcr7HU1eH8P9v8NoN8UYNLvP24T4Yzt3JEr5vCMxKpnQDDH+OHXu+KgK4L9reMOo5ChXXjBamC1D0z0AQtxB5GMiff3QEhJxp3GmS2ClFzUn\/xSk0w1GWq1XZu\/XURYxSYBkCZOglxZj4YpkhUyAAqvi1snRtiMJCwcFnlzji38INXv9CBWzdcbqS9N8e1KPCgLUGvp3EhtCX6yzfrpIds3YxUYcCbqfnYjB\/CobqDYv+MCJ2cs6ZZqjqqhQuONEQHfV9hg5Vek1wHXwY17wQR27rtyK74B9aAbVBIEgQ6Uvf41xGSOLcmT9AC4Pp1L5PrjfCcNqp0UTBbrzK6Va5tDvwEf3bvFOM4poobxMdkqoN5bsnDy3TQzQaqFCWh\/4Rle3ZEQdARjaiq0WgK9ThH88GjeipV5cq3XXKyAPDPGSLnRq6+NbwuplytRkicuei7OYSCcOsW+BywHwSn1j8k0vAU0nI+QzwcSh2g2i8aHutryG02aLhSpQs9ofbGGoga7BRloQ6+BRYLv6qzFGQUCcayClrxPexD1vwIVSMYOnDadn7XSXjlTfVx+ihUS9AbcbGPCDFLwDrrVBBB6ajzjIw2ORZjbWENmxqL7QvHyBz0V3Du9USLm6BWZPjQCNhz5trv4GQBhI5fYBFYPQJc3R1UBTJ+1xQPKgmaPgRMgtdlmwQ3qHBCx38UR+WsxFlwhEgDSc6LfnywZoFEc4xI8L2RR9f7YKBhEMD\/p9+DyPQ2B9mUefGS87a7AE6mPqRn9K0YQPWkQVTZyr9mLVSlnnyWM0PEFsfamJErLZNrmyYxDgfNLBwgUVbaWp1JccMehZdYd1pS1U5W6jXzG0WfCRfk2zbiYPYdRtMgfw4eXQCRLd7swKqGbgiXm2\/09\/OeFOiK2HFv6N1oRsPD835zhHdOgNBOREZSZ5B7lPN6nWjktuyaqBqn22D4hMO320RDASA6UK8cUoc4u8UwlMMiVK7oguXs8Bh4kZFiobmHnZ2HibMIrx2mhg4zxPXkJebfbhSbi9syQ9fV7+oXe6IDsaO+5dG60DHwmO0\/Ixli+LGueB0ruLwAo\/lnu0rsqpVR\/FpnY8TlATaZKmL2j3jOH9Z6g7nTEK4VF5Zw\/Lv5UEcSK\/V3zApu4XJUMWUCKLj1B1aWWB2bmSal4h2\/wjfIrmUzeLmLQt+4FaS2hmLwPsJEdzsS3Qu9VS9X1B16jjyujr2\/QojpekaB+YqmswVNH1w7+FSvsP5I\/svWwWizDMez7odpDNqtG98OA8KjJqa666Sfqlyh+89nwaGsSngVDjcbk\/7qqxPOEpVVOaocAzbamwJrpb7ewhGm\/4tuGwfAMrIw76jpbpznl9AJAYXuDJPgRGJyfnb1R9mAkO\/o5Us41\/hOaYQtE6QrZFtSNtySIatc0cfZAp8R3EJBI3he97dtTLRLSTjHNBmuUzXQQMicpt5R\/Z1Rv0BKT95q5cfWhNR2pUYOEePTopE7l1UVGKRBx8tDvDt+9A8MAaUAQTOzSXm0E24ZSmHD0MKGf83duBUOcpA6i2sRd79BMeQ\/+dQg4oDeIsV4MgNw4SSiCRI4+b7mC7+pyrQzb50iAdAIeqJcgcYhQBnoPYG2k2vSpfAN4IzqdpqRw7j3E4RHFiuEMwaJp5N6QZ6yQ9jgKmFESwKPFb4GkSnhfL0\/7vKNMy7Zet9bF2S3y999jgpb9P2YTHhnx9l74\/urxgQCJpIZe8ZpoF9WhTEwpjAnyf+emwUmt4BxeApsZlWp168ptUpJ\/IPCIRbwHjrpZbskYs2++X20RACuO8rCfH+C4Sf1u\/SXL0CGcIq0v7PI0UHKqKiXi1frKXP59CendQ78ENGocbjeSKS5L7CkiV9Be7rqGQJTKpT\/IYFkv21oIJnvlT6TyIAVY0keMX34jj8wxfc7oU\/\/vVXodlqyW2V63yrrN9PpSkE5xtAhR2JIJBkYxA0O0kHIfg53bpm7yZiz+YQtXrSIpcSmwLKCN6jAFO3x2eHSY28tgnfcB031DWUspZpyFnyMcQkI5Af5PIRg6tAvRLv6YrN2d+A4sGNpQtT2907r65GkxOMzqPbd\/UQsN+u2L\/v4SQup6ueQ\/Gk+xUVuhItPb8Bo5wJtfTKFK3GvWdzuX8hfX3Q6SmCLGIaq\/yuCsVVaBgBPo9twleC9Jezj1uO7IbFxmVoLns1iagdT4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