Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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tHWYS46UB8WNtbvr5Qx3K4Ickjh41D\/9zlQsB7maXsqoq71aJLV\/Rd7u+i7PrZeCIKeY0G0N6BadQdoj2zcl\/z2vSsIYtEZS6rsM4tmdW42QkyIxI5BMqWtCKRknOOqjQOCSiBTqbTQxg5rwHcMJ\/1oHjixljbVlk0tsRNewH29EXwF7iNrOzlS2JT4hndfW\/oEWhL2pPolZPHVZK62bntPHUmCwy3KeeHj8r6xUOVtM8ASPPuNiEXOzJudyf3HEoMwIeoI6TEPo34RnS6qXZXaXqBdniUgyuXLTuj7w9y6tmlvjecDasI7g0eXlpi+elz53TB6oUMgxhhQsXixDEG3iWFEKQsqLlYJu3xYPJnM430USGnNpQlA+GQuOs\/MYdpNpjUnTPX26ZnCxmoY2OR\/vTv9WTOCS3hqkFmpPn\/jlDkIJm+XFGUIlpKMwpsSR\/iieEpRWGBeIpyxaDUC7eFLZXM3yxtezQK9iqqCUwQX+cDfYIXkZf5PDL8yfwxyoyQDXZUO\/AK8Zv02P53QOpKBqsexqrE3F+z3KRS\/9tFM\/DG0KZ7V0J1xq7Un2i4ugwT\/\/tUBNfcXewoPydRORLbLvW1O5fxRewtjlougFf0WW3ldh3\/fTxnsN6cJ2GKc8XnrmDcj+oZkcA\/A3k+EtF261\/87AekYHApoPdYmaagYRBsf6mAcfbhHdDijJ5ZSvsnnj49d2xx+L5kYsQ9hnFdbMtO7ALLgA+7X32NOkJHXdmC2vXA+uZQlQ1uIEB68khBvkXjrL8HI4vDj7idNOFSeF+k+LodPC5LtZbY92u\/6sxhEbERFr3igs1yo7zzFjy3pPugN76bgb389zb11jGBqSKHxvbUnUrRcP+GcKMhIvWRjY5JPgs8ID5oR2LF5hzQ06KEKuQpQdUzGrl\/3We44ubtKq2FxtKuIq6XgPHTTl2LbCjWZYOxYCIOxm3\/vF8QGIf9MSIIkDfdG5lmkXT9kb9DbWursYH49zUDk4yX+65FoBJEKL3m8SQxwREJSPyq9xB74A4VBivURUaC1F9sqWye1B+ZqhoQ3SD1lEQBYsDUMJiOrcnBltdrWBPUuksvqKQDsnp4GDjxZwaA\/I1EfYQ1pND0UhjGhqxrlSrB4ef3Rwck7vzQnYfD7tgm2o4wjGUnOhrvg5WJ+qp6\/v1WsR4\/+IALSPt6goUTryPB5FkpDvJJ0p1ziMIEwG20TTJwuul87WaWRPMnfEhIUGnsSg9Ffeis9AnpPafVw5dwrx77hcEScEp7hT\/lZZyJdzYnHwzc815KIxJBi83oYeElyn3IXNwdT0ueeHLYOBY2TUZ8hpPyHrRGqfSnfrs8W0l9y3YQ9a56WzwoQtXbzqkIRn96gUSNZN6aF92Aj8TBC0xleol5ONqVT32uNAYxcRHtUoJ+S5FyacwO5YoXWpAlZ6B6RKk\/X6+f5f+YJJjzt9JaUztv9dw5xBzkbpQgwFHSk1exg6GZh34ax5qVFaim063ZGKsRx9AaZleaotb8KnNT9e+XfdSh71zrsWDJ8PQirBi8shr2mN\/6ZWWgqMP1UZ9zIkWStk+ATTqogvrYKVjsEx\/kqeKsGXDZ\/OJfGf9Q57E0R0tuORbzlu9ciJH\/\/Fz982C0LJq\/RePVuIpF5ultMIJIj8xXqeg7EtiKL8TP9LUQY4UMc1WdoN39+\/YieuXaQ1DXVPPzi92FXA0gVorQSCO8HBxcZExNSUYX+blkyxjnixquJ2NPb80dtKdUF04nN+EQVkB4Ys7kOb1tlL1NVl\/FT79LYrMZ\/OWg65ZHVSIqr7wePpd5l1PTBPRCdGbtSCeZxBgwvXoMJvGqTwVbfvon8VmMCSil7t4gZ\/edxv8RsI8oyQLOM6MUiCD1sgT\/k5em4O\/cG536Nn1KCxS+PdUS2khDoKUlERIwdfw573XFsIH+f7QXaGhJf+aiNVxJavwRqKAa\/4pF2fPEOncTSyzS\/OxXgRlmXbthGBnkoyh9ySg7VZVea7C0kcSOAl4so+IVQz5O0TYJ87MOOB+9Ew\/SjWMWxGobT9VDG0Y4sEkDx85WnSD\/gx6ekWn+ziXhpF4yFZIU1vxZy5s48jioM8WmyepGDA5dOYPPjn4MJ6nBCPOpc9mpvQbZ5AOOb4NK+3hdjUk9eRx+9DAGxXbxh0oeZQiVznXcnpMDnQSOrDqlmx4QrlmBLsC3oW9\/Kk3DxcLOtJOMcCFN1X\/5YNALyIw6knmHkBIP2eNFcHqFQUyX2LtI9+Wwd5GuWCAuAUfJULZGMhHEiyuJl4ub3FAMMIQqmx09O3kRVQr\/VA\/Urxlk\/E63sXY9b8i1MTfqc8NyCOqgdrEDtnp6aKMbqDVuEnWIVODRvHXoFlDAXbDSZsxWHbQISf\/sEdCNKx1TSVRiCuN4p\/5aaO1Reb+sgkm6OXiVUrni7V1iLPX+rAV3Eo\/qrPDfBOIK2g78g6wCd2vOnutYtXv+hhpJkyxb3e289dl6hrhgi8LtCLzSXNgKUercO+0VviNqt0+pNbjqTi2eOgONdu9Wbtnwd2dT43HUnyHLLARqmBVE\/5jlL+T8WbEtN+5DqKNr32OxXX5ozLBQ3WfD5U+Tsegu9g00pEJSnW3bWpjJs4RHny+3l3vORSbXpGgFAbLKBKhymldQEB0jFKFMEs6MO\/UT5WlX03\/58XRxvCpFURadb64pqWRU9MkslVYm46VGNjgtYNMuw6MeiDj+DE9OQZaMMA1mwPV4tMx63whwfnu4H4ZORpg0hFXmDOLUwZ\/e1bun7cZGqMRDY0zQKjf66nFwPPOohtVU6+HQqryyxIs4\/Qwc3q+jMh056tOTHk8gWzqgexPW6SzFzfOkrYlj42w7nFOl3FFSnBIVub1i5+01bsgW9xB+JDlekOJtNnrOdaS1LsL5kHL8SjWr0kYXkzVvbrfveSUc7xpXzAUmqXSS5Sl0C\/BB5p7qFYnrdM+NAP+RGC2vjyuaswgOKx1M6K5tYyJhxobHDEpjfIdVQPK5K\/EEnv8k\/p4UwxV7uYZWb4P5Ktd3fMNx7m9Pq+SVYYarF19EPrLhcBz7quvke9rPVu3zkJLmiSfR9W5jAN8k\/B2+n1wQ46B7zw22kwNXYJVhjWifY517MFi8wHKn5EvsT61ZSBhgyVSO\/Mq2cM92r5gFYreUtbFof858nNHu3YzXdhMBsOPUBEcyb4t5tbGx08p7DPvLl0NN53n8X9SBmwuTyL7k+YgAmuPt7G34nHexuvpSw4jwuM8B63\/6iUXmFfhAYVwaoAXYrz24GbuTaeqIqf2EP62lX\/85t0\/RfHMD7cUtTbOG38US4Tw7PUssLbtV9Lo61jrKKITRCbi5KwsiiVnctT4wwmyoHM5z\/9deXOQU\/YOn+Pt0Y1FvXAsID4YAHG33QYLh7evJbQCh+2hSAhhh29qN0IzhTl8xs\/g9sAti\/9RIXbX\/Ll0KarQKz5ww7TQBhtYFEwM49i3nBXIM3F2FkWVRY5gaY27QS8omOaGAfy+eA6f9hZ\/1+gtITVc+jXBLDU8QzdXmmlFlpiU8KI5knBIcVZqqJ7OF6exQi8I\/3uE2I+YYpJO9nbumjIkVL+lKtrSMSYVuHAbTSMJw7MCmoESR7rhcqDIYNorM7gBREy2B9aI\/giQarqC097JrqX6P8jXnGA5aYVHFf7hoXu3NzlnOVMP4SePCvBp0jJZUvX3cwSLI9imcF8Na2tm6DAmodBzjh3MF0I6jQO0zujRFdKVCzKVlinJSvxgUBDvwQIWF8DsppfmXM4EtTO23prTzXhfXKMyv6SDt4lVKb9cSrIKMVy4xHe4sjhT7ImH7aRx7VG00zzY2jaZ6U2OHnI3KmPruORSpHvxU1HW\/ZR8MxKKSSJ9qy5Y0TAym5RnmEtPyCfcP6FkTX4rOnsJ\/b6x2fMNiKsUBdWk94yP5Q6hkLHOT+gXiwpbyLbN5Y7Q\/RnZNFNDCBMdtJ7oLLk2joAh8JycLUArfbbi2oZXlAwMZtVi\/rRJR9i+0IIMgOTlB\/vjLcPbB+cQAB8XCDcOQ6SoQOQZVAGOHm+tuUSx9Mb5XVCEqQNB\/JRV+FzSXeOkFSk28KuxgjeTFhcbiaMqAqSxEpkzh6KTOubJrityPAiBvi4P8HRsfhh\/00e+9e55DW7rH678bMCvmb41KQz67TTNltGSbpvMsQYbXdT89LLNbNgAlKb7PuiQT56xrhe0vDR8J\/aLLp88\/ILfQSpsydUOMyyUdQKk4J9Grr0OlhDKLZitvu\/uYkW5rzwu0\/GgsiyaD6h6AOe1K305xoTdgiCl6iSs8DZX+mgVcz3sWHHFbmlAwqHCzlE63Ekwx\/uBNN3EUgk2CTv6GTEe\/NTQciZHKu\/mCW5Un0mTCq4MvWZDFseyQa2uGbzcT6CxWh1YSu3fgyW0mJPUOxxOYvWdZAyiIyqRaH6pZB0WulFBqHFPnX2X\/2\/PB1HbliBLWSolzdbn3cVzpJwwnqdODqLxP0gO\/7mhqgPMoVCchsUFIkjUnc\/ee62nUQmz6+gmO+KcPBt4UHzBOffCODKVRsdTzqr5HAW\/Gaa+3VvXUi8QBMSKCFthaE5jmPiLzSA18T7lXI8I6omyPo7dQr6IWpsqOpTv5OSYrPHddgluJUce2zkzgxJQkBOozmBDK7\/G8EKTISoSFgLqmv8Wf2XZ7DvKowjjxNMOcf8ZrLOKGDGhr+zlhZAyGs79VKIkr4Mn6KG2deorTQ8OjbT15Aof554OLReoNserPVIEMvIET+PRmkGKP1mHm0wNsBXAnpJB3RldolGB63cGxVf6Pc1XPLSVgPEZ4HcCNxjtkPCr3F8WTM99ibWDHAZh9yXEpyUEYtqezrs6evF8gZsvwIpBCJqB+FvzSpyw3yJ\/xIDTkfDrYsRKKtHUPn6OmVg7\/v2BWBJhF0of1Pk48dwSuFCscF6c\/a2RCNtC8jAMlBjFTTvYOxJ4XnGg250ail2ONzWYj7bwZng5nFdy5CmssTY\/+UyI5OeknFm65xDuiMcQB5ThAKVZllmp1bgcpEt8JkfYOAaKBrwgajEX\/eqZbISa76jHQskyDdiU5lIctu7aGE2af5w39ylPAHMOlu3R0zzYBJTJNHgguxBZ5I00IeVnmS0u1+MBDvGWIX+YdbOOEpMuDXk\/uDCDHelObmL35JLwz9MUXiSYVvE1hv7ZuDD8tzCTbwU+Lavo\/PAZpB7VBVlLzAC90TKjyl5qihVNxRSu5IZjfnx\/JbEfOJNNLlqtjeRCaUEVZFi4EHQTT+6LSoNlmBkb4eXZnPcX82jA\/o8R6PrBT+FGw3U+bxjQYcyU1kigzQs0tgC+sRMKhr7pq19x5zI0QlrXF0tyJfeC53tWKWJ9I8nASLysTyIqpfOxK5+mEKpTEhrE95KgP65mYWT2WROwZI2V\/tWCtjZ3QWyzuQeuKLrv0zv1PoEyn7ZbsCV1xs+P4fuJp+wATWbZnWfP0uoaRV4NOuTgMy6ZnPrnzNxHwVi5wSJbX17PxJIxs5V","iv":"22c7c3ebf619ad6d702e4e922cfe1692","s":"384ae79ea76831e0"}
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