Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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","iv":"fddbfda806755e1f32953d04706b16fe","s":"75da1897a6b13200"}
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