Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
{"ct":"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","iv":"caee4e6f2e264c6bf3818e792cc2ed4c","s":"2c9f95f63ae876e5"}
Share your thoughts. Click here