Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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","iv":"f3612a7354e904d10cf843a0c6aa16c0","s":"d033b0b95e3459d5"}
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