Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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","iv":"8062ac858b444d4c32a6643a9638cdd5","s":"e71066f88555cdfa"}
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