Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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","iv":"460b24350772cadef90122e17bf6f4d5","s":"b157863f861ab63a"}
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