Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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R0hG9KpXle0wXDrUm4KXsamPkpVBEFQKMYMZdoS+ESeLnfYiJWWTipqxB0VKLWWTztq+1dR+kaC1jLBV0\/q5yjNk2uXDoPkR3uzgH4ygMdKJhCQzQRE59TRl7iFNu1DqSyg\/dYrJ7DdnlVcWLTtO2eErNbqjvrf1mPqc0bMa8rgDRaZgMp8VskjH1cddv0mWslm1TCEHE6KDiepYCLIQAR7JfoFoc\/r9dOy10f5FYpXFRfmZs3Bw8ulgMLvN2+lj\/7y75SPN7AFpr4J0s2+SVcCwGchTgDxBvxyHWjIr8U4qHwI68mim+0YcRIE\/5anJjz2GduTNc4qF+4F3XVFpWEeQ52BWlcQZzatIfidpyeXudXOq6\/Yw8Cq45W62cvfp75+ItvAHeOxll0SNJF88MX5jCdeTwA4o+fYpfvQ40j+jr75bL6VL\/x6mT9q48MkpKJ5UtCdc8plo8FE\/T0oFPzQGtyKI2LkHFHqFyqO9ijjlcg6uK6RVCpY8e6BUEeT\/EXn82gaTUhYF4Rwa7kXit4AZrvI99Ks+XDvMJxb87ZeCXr9Oxr+O2su5GsbY6UO4SxuRvfKBflUGApeGeGH6Ju+YcT\/QyzbziW+dIGF8\/GCRDtxFNhpPVkMsinJCMPg2REYiQoNzoae8ElV4hMCzjq1nrEgxVcl+rtOpHogFD4p8nqKXzKK0GPzizmjmaRuLJc6JiuZaMw0h22CrR9PNyeft54e9\/CfEZD+MRZGxBgimFOJZYzolFEI2UBoeTjLAmMJSvFzziwKpzIEHOapgceGXoPlmzW3yl2tnc7OMQrdckYnVgcFrFGUE4O8cYykMGqEysTSITen9iyu8wuw283eo6rNAQhiHXCTl6qhpWW4xLyL6hguu73oeIiJDRZ\/g+yZ7OBPC8PUWr1a1Xlh16\/yPiY1LDpURuDOYS01QJC\/3InKB+b3VZliOHGtlIcWmxPVhb3Xz97SoIh5n9HgxVgoLczApeQxzJNehXatilwYrL2r8jiRMgWBW+B7bXFItGTzDLVZTxoetGgb1pkKa1NZwzci3J+cEjuHTixI\/d9J9zJnfgS4vfWNta3f9zGPVbv1q\/rz2dTyf66881J8DLmBiwg4B1HH2g+6UhLGUHcqwk48AYHiCoLEbV\/KrCsxd+99gROZtgryN3ILH4TSLD0NAFu+MOtgcgP8eqDCwSotJP47cbUuUJzJggCc0L5uw9goySLU5pY\/Sk+e7KuulZ1vVWLTmz6zrL\/ixsFUsoDOhEiw2QwswlsaqXizfi4aeleG3vbNplPsfZ7WeFrfmFnz+WUi9KoMaHbKeknuwd1oEp0QDus17IxI+HRS2ngQuC28zC6qDA94mHbp8JOU30gwgNQhcx1M4LBBbc3TchpKfm2WxZedDy1ELb58VgeE6feBEohKA72vdl6Ry4wtrQiu\/+RFgmigvWPBRKW4NyH0fJ0BdQX4pkBL24UdbJXgA5Qbx7VAfkRC9SQPXcaNchjZAOXjwb+O\/oo24Qn8PdqXk+3ApoOIzYTBp4jRVhFBQkGEZLCPwL1Rk7ChAeZHohep+zWf1OLMDNENwghplOu4rXYzK6p2YnETtIQ6UJhYZhLt2Mt7m\/sbvH6AwkFYirSmjTCL1smBVRwgSpNAlbcR18t8H57UFEOAV9+UvY4kYzvP4rvnvfyAhngTtWbgbnmsQiN0BacWpDWg4WEWN32YnkB\/qpQG8+vMUHbUqLQrQmXPGFkVwisvtgyvunLB2\/0Xa+jh9G3IGlWHr1e8YYCsoFMdCNmAlRegh6tFlrGygOfAfYssAsJyRVc7+9r\/EowK4bAEqBwKoHiL3PTCuxvHHA5ZObBXIORwM1Rg9lTosvC1v2CdrdLqcW70ias6Odixb4NxxtQxuDvJx4bT4zLYRuugdWEBY\/IdOulgy4W5KOIvukwht4Gn35XWJtHlgDABSMXEiWX6xfIP3dP21CDnkR1m3vvO39g3a+SfEAyGx83VcG2C8lL6WQAUtkIPw\/kIHH5wZzwe\/p38GskZgNAmKXsGIb83DQwEGsru2XKDaLVMZdTv8MFnXrGWYR\/CCL8X4g1\/UuluItv9NmfxV6JQGwYztXZg0Uh+HVUX\/estlM3J0Ub6anXiY16hPIlb6ylvpk8fVJ\/rNkkj6m2h5Zt1BxIfR96LdtqX4ACWmFpI7x8QGczqDfsXuDRUwd7DcY6eUAI6pS+0mDRNxn3HU9XWgnRgJ4uKVjg4ZKtpEtu5sQ2T6b5fS+JlU5Vugn1YMG0eF1BPMfwiXckPlyDJFf8KQJjEwhuqVUEyatZVc+RLk+7fyE1lRiTIVEjAMjIXn6xZ4Uet7GbMFXl1XRUfkbyWiGEiUmfNn94m9MJ5zFfJ7sbPs64euwVO6nnEQchQQ9S1orLd6jBqW1MD\/gTcuOmGJiNSJ10tMsm83SEto1nhP9sKpQkhcCgZlBxuH6KJmDVjO1mWxdkKJRlLii5KrNE5jwhzOMwdwN1Hd6Tp2lVVMc4SXgNKmSqq8cNoAAvJCpBL\/B3Lr+H4JBhVo1g4WlmMhcjOKEZ7h7nbKIv3uryPzLxoI6KsMt1fwVL0Lr7YK++CystT46jmt4vGxwtpiwy+RtQqgVfW5OkYT881oe5TylfkGxhLiSa2zUoIBTAwz6SDbPprXqWHyQILv6Cae71CT9AA8I9RBY+N5m18inOxSMTWZ\/iEBlGlo0bT7dLN8H0EhNEMK0EsMlqg030yPvtkOKfcsRhN96sgV+yt4PFkvIpk238cRFUNUReAyYJLhZSreQvEJB\/6ygwr1xH7oqFXCmbVGHwcpvEtRLD2ht4HGHEZML0IVqni8hHzDQZXQxAFBKTLuBEFGpHNMMA1q0XfsXHjaywuxebvwD1t6XK82VvlLpJw65xUEIANFmWtvVZY7rwaNBqFMQb6KiHvAK3sLwUiGVVfTq+NWUGLACQna9ncFBCXAbKMi6IGn48W5P2KLRZwyEtYyAhbA5z+sYYGfOdrDWyMOj6getkICoxm9D6bFFA5Xx8etfpwfBgfoqYwHDXHInBbSWDlvs42pVMD4xYscF9vUWctPHlref0LCplnX4DEu4Yvk5eIg3uK9p4P9U\/w82ulBSUryCQKvM21rtLV+HXj5LuB2hMlTiR0++aLoO0Zc74yyzuC0O7svbBnTIRHMcUOSKzozgbUFyWrbmcFHxY\/gzuU91f9kAB33o8RYYpLn9JsQAF0OR9G8E537y9I5Z2yvrngiL+i201lu1AhpTAssouY801Pjejsfy60alataJ0BCVaUBduc533zg0wIkG\/t7mZ6U8SJ4kq1x\/gCj3VPQkvyc8WkdgMchtKj+8zkOzxHh\/1tYZoVuWT6TZcuNcaLrv\/PF2QwV4EcyEFdzMclPfBdlX5lJFi8RYbULLXjY8s1tlLSK6aIK20OU2XhsJPNuIdkDn3r\/vzoZkS9OItzm4t50vLcR6XAMbY+yKc1iieHMVlnX8QfTzuqgSqsvPhJ1bL87fMmXF9kIYMEzq\/4=","iv":"67086405c6b7f6e771eccd98b8acd6b4","s":"2214b9dfea21a0b5"}
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