Despite its relatively new status in mobile, QR codes are quickly becoming a mainstay in luxury brand campaigns. Even though different markets have varying needs for content and placement, there are some general best tips from which all marketers can benefit.
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","iv":"1e9135d2cf9f84828c16eaf20ce318ce","s":"7007cf9d252a89f3"}