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Q&A

How luxury marketers can best adapt to mobile bar codes

August 6, 2012

 

By Rachel Lamb

Despite its relatively new status in mobile, QR codes are quickly becoming a mainstay in luxury brand campaigns. Even though different markets have varying needs for content and placement, there are some general best tips from which all marketers can benefit.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  4. In Geneva, Christie’s records new high with Aga Khan emerald
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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  9. Diageo launches new division for luxury brands, experiences
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