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How luxury brands can leverage holiday-focused social media campaigns

September 24, 2012

 

By Tricia Carr

Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.

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  1. Capri Holdings, Tapestry abandon plan to merge
  2. Vestiaire Collective partners with influencers to combat fast fashion
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Burberry overhauls strategy amid rocky interim results
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  7. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  8. Luxury Unfiltered: The self-inflicted luxury crisis
  9. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  10. Bloomingdale’s gets ‘Wicked’ for festive campaign
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