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How luxury brands can leverage holiday-focused social media campaigns

September 24, 2012

 

By Tricia Carr

Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.

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  1. The power of affiliate marketing for luxury brand growth in America
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  5. Dior confirms Jonathan Anderson as sole creative director
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