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Dec. 23, 2024
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Marketing

How luxury brands keep their loyal Chinese customers buying

November 23, 2020

Burberry's localized Trench campaign, featuring its brand ambassador, Zhou Dongyu, has boded well with the local consumers. Image credit: Burberry's WeChat Burberry's localized Trench campaign, featuring its brand ambassador, Zhou Dongyu, has boded well with the local consumers. Image credit: Burberry's WeChat

 

By Adina-Laura Achim

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  1. Happy Holidays!
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  4. Mood of global millionaires in the pandemic-era
  5. Preloved items from Hermès hold highest resale value: The RealReal
  6. Luxury Unfiltered: When brands fall spectacularly short on client service
  7. World's largest RH gallery opens in Newport Beach
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  10. Ginori 1735 spotlights holiday tradition
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