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Multichannel

How luxury brands can translate Harrods’ localized strategy

July 27, 2012

 

By Tricia Carr

London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets if done carefully.

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  1. J.P. Morgan Chase expands luxury branch format
  2. Rolex Testimonees take center stage at French Open
  3. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  4. Luxury Unfiltered: The power of little luxuries
  5. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  6. Maserati revives racetrack driving experience
  7. Gucci revisits 1970s sport codes to promote latest collection
  8. Saks dedicates flagship windows to ‘And Just Like That...’ display
  9. Blancpain opens new US flagship
  10. Maria Grazia Chiuri leaves Dior
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Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos’ Cameron Kimball
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J.P. Morgan Chase expands luxury branch format