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Multichannel

How luxury brands can translate Harrods’ localized strategy

July 27, 2012

 

By Tricia Carr

London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets if done carefully.

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  1. Mood of global millionaires in the pandemic-era
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  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Harry Winston emphasizes duality with new watch collection
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  10. 2024: The challenge for luxury amid global and regulatory changes
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