Luxury Daily
The authority in luxury news.
Nov. 22, 2024
  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Baccarat pulls incoming CEO from Printemps
  9. The Ritz Carlton, Missoni launch beach club in Bali
  10. ‘Copy Nothing’ campaign defines next era at Jaguar
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

How luxury brands can revitalize WeChat growth in China

November 5, 2019

According to the WeChat Luxury Index Part II: Acquisition by DLG and JINGdigital, the growth rate of luxury brands with big communities on WeChat (>100,000 followers) stood at 18 percent in the first half of this year – a marked decrease from the 38 percent reported for the same period last year. Image credit: Luxury Society According to the WeChat Luxury Index Part II: Acquisition by DLG and JINGdigital, the growth rate of luxury brands with big communities on WeChat (>100,000 followers) stood at 18 percent in the first half of this year – a marked decrease from the 38 percent reported for the same period last year. Image credit: Luxury Society

 

By Lydianne Yap

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Baccarat pulls incoming CEO from Printemps
  9. The Ritz Carlton, Missoni launch beach club in Bali
  10. ‘Copy Nothing’ campaign defines next era at Jaguar
VIDEOS
More Videos

MORE IN Research
Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Women now represent 13pc of global billionaire class: Altrata
‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
Improving mine-to-market traceability remains critical: Natural Diamond Council



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos