Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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1IdJC\/JixHKDAQTjvc6\/\/+sPlZWq1hvyjd+ugzAuTh2veSDN1TBKBt4aFwwO3AL+qHdgDmc1ydn4m3tYFhUY6Hw2bnGVWZ7sG+bVgtgo7OAJdLuwcQc0bMQrMfkiATvl52ehs+1yn1m\/8aGsHdXyUnJClHBaYWGMkNcGrXGcp8p\/TBqvgsytEIcIfxIebDSnYzVAGV8xwS6ggAYUWjpBIa8UvmxLnzGlBN+vmMr\/w8p\/VNCspnZcfBYIR3aBdfbGJYE5NrCjyndih9t5FkitkbXnS5k2rfA2Qs0+ohupzmse99TGAKcM9M5qmyYxA3oLUGEz4yh8CCcvb34JhKWOMksyZFO8CeCvzUQpqmmAMhVxY3vp4Me40SYO+IkXfkuAnD1xkFyPXo6fiYNMbxOPXEGVJAwwFfBtl1ooUtEQFIFPx4n4lnJGkykB9SGDztdDxIZUnWyKbCT9CDZV8k+WdyAh67rASq2YflRald7egFVvcExbWTiLPaC7T2SD6Y\/\/R5CU4GreUydYVc0L2OCS3skY4Xm6Ua1VS6soEGA9YWcVaNZ8fUZcc29z\/vBa\/TzR+cEq9nr0Rwrsqk+pj7auB7GF+IhUNeNvaLaIKhppsRQ2Kw5WjwnpbadVLD9Eu2rEpx4nh+iOe675gjYWzMkQEYNRikLGWBgDHjnKbDZaJMDDqQspRIuz7n8+uTxqY9Ee91XpiaX421PE+DlejItAocj2V5oDZ07BXWDtoXxDWY7at+oFGFAg2DmN1TPWXxA+fGZpy6131mv17JhQU880+ZAlvzENGqaEdjkBBBWaZor0gpOpkwj2UwdCJrFINArwY4tjtGWTbLiSmExDQxTP6AFMvYMIA\/zPk0DqT8evEIBSGuB81OYXmkq24CNYm6b7sT9TXPDP4Du2E4CfRNx5HsH9R01glp\/2ORYFq527wJyctXTQzlFkCE6aIKkJq0yElPk1N6eP6qk7vN2ERWeV69M+KLjotDoVqEloHkAzi+QBTmUM0EQh5NAZ1TS5W\/t4u3MF8PqTU9bYb6K2Uhnr617RXDxEheJilzs9d9z2nXuI2a6X99nQiF7RH8EptT9t5ZC8is2QNrHuepxoDnAMkZeRIhVk9ksfs4YKCaciHCcUi1G8bJFCaB\/Ov11XOZ6EhTNMLOMjcjPFH7pxz9CvlyM\/GlHDCC8Z5BysJkvKUklToUE1CMDHDHd1UTPjEJke3XSUBrG2\/rHx7pKmhlzkfRrssk9rdD3ivfuah9A+pKs8ZFNi06W5JCkjP37frDHgGwJ9mFkV6+4buecBzoD1yzJJupFX13JhAHSQWWuqtlRT+6w8\/1hm3otu3z7u895IYM06E8I64BRtLbJcHrb+0gCApq+PRzUEJBWyddA48nwICUgrZufzF7N8e+0MVL2f3XcxZ00xuyhR5lE9ya7FFrWpwcGIeEUrI6ByFaWmrAVOA+i7xDwnz43bsGHWQYFcEVZ8fF4GI\/5myH2ihKgyW8e37CUs5WiOAUVwzELYDq7ko7aqLO6CBTJhXCwYrb3TiiqvXLZeQNxoOmLDzaEoz5L8bodti9GUrezigIbNw9KCNWWCJZJlf864yerLf3p5iCeE\/GYwfYTJXp2pHDxxLOHdeCGtMcRR+GnmSZuuvwhKNJNBuNuoxoQqZcN1iATVV+pifdpRutfL1wBtDlADzFGgK1ObyoqQ0sGXi6y2ycP4W\/NpGWQ9aghL7WkpP2xgtJs3HzKDx0dw7FyCG+hGuVEeKiC66Df6D1Nf5ezXFjkVfOg6bu\/0vofUSGS+rNkLnhOllnUpc1njPzZc4fu+AXJD82R6iGPjohjRLwJg+bxNKsBQpRqHTkDhfISV3EAs8pCWElbQBeS+5R440jZl1tMCrCE3GFtSA42QNoMck1Mny6o7qFnaEf2jlQ\/dunLi8ikaEYdRmTVxoxhM5+K45VU44SGlCAR33Cx91zk7a2D89dVILRBBtFiGmdSSqen8ntyfSp2FwiN6ZL3yXPkXssT3yh9ocnUV2HZMT63NdVSt+gUetG4hXw5onZ+TPR+igTGbwd0Wg7SKC129zwX45yjxgHEM5VwrUcvlp6Ezfus8wze9xZX881XdDjJh26zVnkYctuO1ABfadXdt7RFFlunm99i5zqpY3Q787r8+XJsiZoIMprUNwuAWN9K+1\/5pWCSG6Qofu9RDgfZzy4iyNqaJghNiCmkd6ml7BDNHxQtJN9jV2gO5q3I+XAIrDZF5ZvQQ9obLkK18KXQZFip6CtyngdQMPA4EzY6I2ypZ3ES69I3hhy+iVGjO0VjTa19H65FiILVzdwEtRj36TPjHVWyqC7DbPCs282gSaX\/hLLU2q7+ISzZ1FtY\/h4mAcdTpwrs+9nakwMHJKEysVCFw5VSXiYTYgSY6Fn+wtoS82hBWdxTibIIpG3QpZL53BOSneXAEf5fYZbovN5fhRqg8sY3OT8wfzWY7x\/5MRlW6Hoqeu+CUJMBqDgwkjCNXEv0RfQLNc5b\/BFh\/ajyuIqdZ5hL3ejR2Yc4YvWAC\/PHNSFOjEojI2ohw413kE\/AMsgb0Kx+C3ihLxY6P6GOkG9FqqNJxWk0PafVjV9puIJX28oSQ6N0GLa1AViXxsx\/SQEskdxBfyPlU9SzDKO6j\/GPpSdpn0pvudBNfvIakvJpGbz22gqmk+Robm5HFw8sPnS5qsbR9LBFjX3N3lqQNG5nc\/0CLnIWSaxw4\/jSLD4AMzn1nh0Y+zLmOHK3jeHEZwLMQNwk2k8hjlJQlBX017jcyQjpK05ipkwUgB6nGYBiq+oACXeJ2NHpmT8sMAEy5MbpzeIFCEzP55YgMTPEMlEDXSKD6Bem7PL5oIl9mzwVI9my0EYFQfDmrJx9b95RTum4uvh\/W117xwumuiVQmvdixG3axFw4NF0upb6p2Z4WHKK5GIFVRxbCXjmoDz6G9J5KP2DRXNI1Tn9p6vRmbiL2l+WmEx3Xt7HD+tYY7UrwLJ4Iq2q9+6N0QVTf0MsUKs5kaGnEnb49CzxVvTSuZ8TCfScDGqXKOWpH2GkqOr03aqawHXn5hSXcsYJOFSMh8uSLeNI0I3CcfzjuU86g12Ws9grCk6YAk8CDzO6PxbLgG7Ucbv4KeJ4Usynj7p1PFXuO8aCJqWmHgg0MZr+omMMLQ7ylDDhrO8uHWhJgX5dKj1\/Xd\/PWOcS4kNk4ZRjdhTxD\/n0gYQPhAQPF2t3TFAZYXVVtsCSUv5U7aQHBN1\/RjG1YgsbZjGehd3yRfkAREay8spccQfoOOYRjtSKRUlXIU++SlCVKCNlyeZABiOp4j6R5fK1l4J5eR\/PBGJMDNlkx1OSiY72cJQ1LS26dOUgC7SZzcI+mBpy5T6WCVwJ6AVqaVlDxtmxVQ5cOXycXc+R2R\/Y4mO+2EVkCpiSKmYQDpdU\/neVtrmmOUwDvV5dxQobDebdQ7qaUTLQKTem+37p0af2sWG\/BitiucObHsTVprswocuPWuFDl3DpfudZxI0+ByCblrU8BGToUx5f2ewLYJB8AAWCUCP5f3rpveMYlJVV04pP05zJayjO0ZpO2+k2bN\/R6RkRYS2e1toAhYf7YaSlnefBWqybBxq+p55yP+7bqjW7FWS7Et13NGkHauHkcak0a3SFgUkDbSvMUyT0Q4DQ5W2RIOyFanzRgtCXV13wVTUClIUwBwsx7\/XdtGlbfXDnNHoADKjsOliGIQOugKRnVRB3OMybFNGyTGlL5ieFkFEvkx1rQuvWmbNy5A4DLjzXVKLWgqYnO3Q9ZkYFoSO86KEIyL3Tk2PI2xA9h0dmU0PQXD0pZcDPzdenOHvTW+fLlj5OLO0n4tRO+46uieIGxpXoBauN9SdpldVwVvauB6GVSxEPN1NTGWHOTUpwFQIDZz3j7hOrMeod6u92CnJigJq\/drqDylwSq3OlqFA\/cA2y\/4ZsoIXtbFBoxGPpDDN7FfY45KNTOEQQ42YvqFREp6Hx8ktKl7zypqNdrmSnbvhL10XWOwlg7Aq5m9GFbDu4x7XhmSgYlNRrabEC2vg3di3tYo7GQ\/+PNjl8EBkln\/ywGOjjBXY2fmO8JQwGCk8jkH\/SDrgqnw35kr1Ia9ge21va43f0dTGUK0Vzc6w55MuOkW+8\/vjWOjuardkcRpb4dVsg5n3NTYb97NEX5iCHxyIRklcK+udRqSBOopPKFhuFFZjm+xaxO4MHnoMhX2rMa3lEVnOsG77DadOoXcYE7IrzvNL7bE0EKvWZiec1RHPBAt4riaFML7Wc8XykYZ1VVOi9O526pwSMWpnn72ym\/5qbPE+bkHvcJG6feq5cAjIKU9bI0YFEoZ\/sdibVzK\/ImB3gsB3Z5KsWU9YP7Zj6tj46eovQ+kxJNoXARkxLFiGpPPXWmVMEY3h1kHuZj3ljC02\/5FlUaDgGqeRS9p23ypMSPb1c9XTSIm9fMnyGJK7xEHN9JOCgHAZ3dvW79+KCZve1mf+XulMSDJ85PF65w+L87t8SK+lEl6EA32ttcHiOUX0ThUQD0rkHO8Rw0YZEvn80\/\/bX2fiGEniy2EU\/H43A+WN4nO5ZaNwinEfGZYWlpQkKFkyexgrk1iKVGRhVFlEae19u8qCPTouZBSKe5ToaNFGRU3n8B5qbo3agujTwYU1n+k8uxIAlV3GT5PpDra7pHMg9gBgAb4zcqDz2fn0wIznNI5MBNWZoQdn79v9TZ2SWySAEVvX8YQwM1OM71lOGFF0Zhp8mIh0HtexsP6bIKAbat66EGcyhG92WdRXqHM3AZU52QJEWRA4pS7IURbvS8Km5riOfbo+0e63M5lmJEETP9T0BoZClc1s01zx+x621BBDBZcIkbXar1Bpm4dqobgp4N01YVdyLHQVPK8wIjPjqYiOkuRoas34Kg+bH86ohZeTZLWxbXnKkQLaBDE2PczDVKiwrPbYt3un5To4OQA3Imj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