Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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","iv":"5c9973f35191a75e26619a4b737eb702","s":"2086da42e13b54af"}
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