Commerce
June 15, 2012
By Tricia Carr
Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on media that is familiar to them to encourage ecommerce transactions among older generations.
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","iv":"993aa1b9a65c2b621e2995a974ac37dd","s":"4d60eede74c4db34"}
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