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Commerce

How luxury brands can get ecommerce action from deep-pocketed baby boomers

June 15, 2012

 

By Tricia Carr

Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on media that is familiar to them to encourage ecommerce transactions among older generations.

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  1. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  2. The new administration eased independent contractor rules. Can luxury brands cheer?
  3. Chanel continues support for women directors with upcoming Tribeca Festival talk
  4. Mercedes-AMG unveils collaboration with art collective MSCHF
  5. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  6. Rimowa honors the winners of its Rimowa Design Prize
  7. Richemont closes fiscal year with 4pc sales increase
  8. Valentino Garavani drops Nellcôte handbag campaign
  9. Armani Beauty rolls out retail location in Philippines
  10. Follow @LuxuryDaily for the latest in luxury news
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Rimowa honors the winners of its Rimowa Design Prize
Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
Follow @LuxuryDaily for the latest in luxury news

Mercedes-AMG unveils collaboration with art collective MSCHF
Chanel continues support for women directors with upcoming Tribeca Festival talk
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