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March 31, 2025
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Marketing

How luxury brands can avoid the discounting growth trap

April 20, 2023

Discounting and traditional branding can dent brand equity, whereas emotional storytelling increases the scope for achieving higher profit margins. Image credit: Louis Vuitton Discounting and traditional branding can dent brand equity, whereas emotional storytelling increases the scope for achieving higher profit margins. Image credit: Louis Vuitton

 

By a Luxury Daily columnist

By Daniel Langer

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  1. Resale market benefitting from luxury slowdown: report
  2. Rimowa revives archival design in throwback campaign
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Hermès sets sales record with über-high-end status, product control
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Kering partners with International Trade Center in Madagascar
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Cartier pushes collections via snow-themed mail catalog
  9. Soho House strikes deal with at-home rowing brand Hydrow
  10. Lancôme touts The Blonde Salad’s first ever makeup collaboration
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