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Dec. 27, 2024
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Marketing

How luxury brands are leveraging the power of data in China

September 25, 2020

Chinese consumers are changing fashion and retail, and modern technologies and analytics are helping brands develop smart models of buyer behaviors. Image credit: Shutterstock Chinese consumers are changing fashion and retail, and modern technologies and analytics are helping brands develop smart models of buyer behaviors. Image credit: Shutterstock

 

By Adina-Laura Achim

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  9. What to look for when buying your first luxury watch
  10. Saint Laurent Paris rebranding effort to settle over time
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