Beauty
July 23, 2021
The Birkin bag maker is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Image courtesy of Hermès
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","iv":"1032d3aa37ec42689325ee12b68c69af","s":"85100faa33c1eecd"}
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