Beauty
July 23, 2021
The Birkin bag maker is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Image courtesy of Hermès
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","iv":"e0bf0603d240664da64d58b648b8eee3","s":"e9698c81decfdd23"}
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