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Mobile

How location-based app notifications can drive CRM

May 23, 2011

 

By Rachel Lamb

rolex185Luxury brands developing mobile applications can truly benefit from location-based push notifications since the tactic develops brand loyalty and CRM.

Sending out location-targeted messages to affluent consumers makes them feel wanted by and connected to the brand. Brand loyalty and consumer engagement are the cornerstones of any effective mobile strategy.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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