Retail
September 10, 2020
Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Image credit: Louis Vuitton spring 2021 Shanghai Show
{"ct":"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","iv":"1dc2e24d322049bf7697e4698abeeedc","s":"d948678509054697"}
Share your thoughts. Click here