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Apparel and accessories

How Gucci establishes long-term relationships with Chinese celebrities

November 2, 2021

Gucci announced Xiao Zhan as brand ambassador with a playful image series and a short video featuring the idol. Image courtesy of Gucci Gucci announced Xiao Zhan as brand ambassador with a playful image series and a short video featuring the idol. Image courtesy of Gucci

 

By Jing Daily

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