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April 5, 2025
  1. EssilorLuxottica extends agreement with Roger Federer
  2. Chanel to serve as timekeeper of upcoming Boat Race
  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. OTB Group introduces first corporate volunteer initiative
  5. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  6. Ferrari announces US tariff-tied price increases on select models
  7. Prada’s first standalone restaurant arrives in Asia
  8. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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Advertising

Can Forbes really track how print ads affect online behavior?

January 7, 2011

Could Forbes reshape media research?

 

By Peter Finocchiaro

Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.

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  1. EssilorLuxottica extends agreement with Roger Federer
  2. Chanel to serve as timekeeper of upcoming Boat Race
  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. OTB Group introduces first corporate volunteer initiative
  5. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  6. Ferrari announces US tariff-tied price increases on select models
  7. Prada’s first standalone restaurant arrives in Asia
  8. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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