Advertising
August 10, 2011
By Rachel Lamb
To fully establish themselves, some luxury brands have expanded their product lines to include new goods. However, how does a brand know if it is a smart extension or a step too far?
{"ct":"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","iv":"d0ac5a3bde38066d0bf6624ec2f34d06","s":"fa25bdb619a1a419"}
Share your thoughts. Click here